Creative Writing Essay

The car sped off and all I could think was, â€Å"Who are these people and what they do they want from me? † Blindfolded and made mute by a piece of cloth that was tied amid my upper and lower jaw, I knew that what lay ahead was not for my benefit and my struggle to free myself would be futile. As tears rolled down my chin, I succumbed to the prison life that I had been entitled to and the next thing I recall was waking up in an isolated warehouse. It then hit me that I had been kidnapped. This sent chills down my spine making it hard for me to strategize a way out. I searched frantically for my phone which as I recalled was in my pocket. As I felt the phone in my pocket, my heart started pounding as anticipation and anxiety took the better part of me since I knew this could be my rescue weapon and my way out. I took out the phone and switched it on once, twice, and thrice and that is when I realized that my phone battery was missing. Tears of fear crowded my face as I knew my efforts of trying to escape were futile and doom was all that awaited me. As I gained composure, I heard a voice saying, â€Å"Ha hahahahahaha†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.so how many people have you called to the rescue†. Looking at the direction leading to the door, I saw a large stout man looking at me while smiling. This even made me more scared since I knew there was no way I would fight this guys unless there was divine intervention. He started walking towards me and with each step he took; my heart would pound twice as my knee joints became weak to the point where my legs were unable to support my body weight (Ibach 2009). And with this I fell to the ground. He stood beside me, started stroking my hair and said, â€Å"State house is your life whereas ghetto is our life. With this phone you are going to tell your father who apparently is our president to quit running for presidency or else I will blow your head off, do similar act to your siblings before I get to your father. I will be back, we make the phone call. † Uttering no other word, he stood and left. His words left me flabbergasted as I knew I was in a dilemma. One that involved risking the lives of my family or letting my father’s dream to run for presidency the second time be just a dream and not a reality. Reference Ibach, H. (2009). How to Write an Inspired Creative Brief. Michigan: iUniverse Publishers.

Gender Imbalance

If such a large gender imbalance continues, effects on Asian society will include having a bad economy, a slower birthrate and many detrimental psychological effects especially on Asian men. Firstly, there will be a bad economy if the trend of a large gender imbalance whereby there are many woman short, continues. This is due to two main reasons. Men will very likely subject to frustration based on the fact that they have no one to release any sexual pleasure on, hence many stay bachelors, despite the want to find a partner and settle down. Men will also lose any focus on work as they constantly think about â€Å"sex† and what-nots so when there is no focus put on their jobs, there will be no improvements or progress made, thus the economy is bound to slow down. Also, many men will stay unmarried as there is not enough women. Hence, if men do not get married, they would not need to purchase any additional supplies for both marriage and children needs, thus these industries sup plying such products will have loses as the demand will be lesser than the supply. Secondly, Asia will meet with a slower birthrate.Take Singapore for example, already there is a huge problem with the slow birthrate – thus the government are stepping up efforts to kerb this problem. However, with the current gender imbalance, things will only detiororate. This is mainly due to men, who many stay bachelors , as they cannot find a suitable partner, they won't get married thus they would not produce any babies. If this trend continues, the birthrates will fall by a lot, as for every woman Asia is short of , that is the possible number of men that will stay as bachelors , in this case 160 million – which is 40 times Singapore's population, hence it is a very big number.Also, 160 million times the replacement rate of Asia will be the number of babies that can be given birth to , if there is no gender imbalance, thus there would be a huge difference and the birthrate will be very slow as these babies are not given birth to, based on the absence of 160 million women. Thirdly, Asian men will face with many negative psychological and sexual effects. They will have sexual frustration as they would have no place to let out their sexual desire- hence possibly turning to prostitution, which is wrong.Also, they will let out any sexual desires in the wrong place, leading to a wrong sexual orientation, which will also lead them to committing crimes and sins. The fact that a large majority will never get married will be a huge blow to them as they will never find a partner for life. This is due to the lack of 160 million women in Asian, thus these men will definitely face such effects. In conclusion, a large gender imbalance will lead to a bad economy, a slower birthrate and detrimental psychological effects , in the long run.

Establishing a connection between knowledge transfer and innovation diffusion Essay

Advanced Information Management (AIM) is a technology as well as a business consulting firm which focuses greatly or rather it is focused on advancing business efficiency (Forsgren & Johanson, 2014). The advanced information management helps in designing, implementation and supports the user centric applications of businesses and the various systems that provide the various clients with competitive edges as a means towards the achievement the highest returns from one of their most assets that are deemed valuable. In health, the advanced information management and its intelligence, bridges various clinical documentations, compliance coding and the overall quality. On the other hand, it also provides full compliments of the healthcare information management, which provide solutions for the various clinical needed transcriptions. It also combines various technologies, which entail speech recognition with the labor considered superior and management of accounts towards the simplification of the various documentations of clinics while maintaining the quality at higher levels. In addition, the speech recognition feature leads to the reduction of turnarounds and hence lead to the cutting down of cost as well as not disrupting workflow. Application of technology             Technology refers to the collection of different tools which include machinery, arrangements and the modifications and the different procedures that are used by people, human beings in this case (DeGarmo et al, 2011). On the other hand it can also be said to be the application of knowledge to the various practical goals of human life towards the manipulation or rather the changing of the human environment. Information management             About health, it refers to the practice or rather the activity of acquiring the analyzing and the protection of the digital as well as the traditional medical information that is seen to be very vital in the provision of high quality patient care. The widespread of the computerization, the health records have also been computerized largely. The paper based traditional way of keeping records has been largely replaced by the electronic health records. This transition has helped largely towards the timely provision of the health services. The electronic health records take very less time when it comes to the cases of retrieving the details of a patient as compared to the old paper based way, which was used in keeping of records which at times could be faced with loss a patient’s data. This time saving feature has greatly helped towards the timely provision of health care to the patients. Taking too much time in records before attending to the patients could le ad to death at times. The various tools of health of health informatics as well as the health information technology have been on the increase as their use has proved to increase the efficiency in the information management practice that have been put in practice in the various health care sectors. The information management has also played a major role in provision of the quality health care. For instance, the information management in Nuance, bridges the clinical documentation improvements, the coding, compliance as well as quality. It has on the other hand provided a full complement of the healthcare solutions, which are very necessary for the clinical transcriptions. The information management has also led to its simplification of the clinical documentation and the quality maintenance through the combination of the superior labor and the account management with the advanced technology of speech recognition. On the time saving factor, the platforms of speech recognition lads to the reduction of the times of turn around which save time and cut costs as they maintain the workflows of the various clinics in which they are incorporated. In the offering of the broad arrays of improvements in the clinical documentations and the provision of solutions in the record management, lead s to the provision of powerful links between the care and the patient revenue, which enables the health systems to better, manage the information, which is critical across the continued health care. This leads to the provision of a technology that is powerful as well as services that ensure the quality of service provision to be high. The quality indicators that are largely associated with the nursing profession have evolved largely from the nursing sensitive to the adverse event sensitive (Hockenberry & Wilson, 2013). Quality indicators are used to improve patient care in various ways. The quality indicators are the measure of the health care quality, which on their side is able in the putting in to use the various available administrative data. The quality indicators can largely be used in the highlighting of the various the quality concerns that are potential. It also leads to the identification of areas that are in need of further investigations as well as study and lead to the noticing of the changes that take place overtime. This helps in the improvement of the healthcare programs in a way that, the quality indicator would establish an area that is not performing well or on the other hand it’s in a poor state that limits it from providing a better health care service. Through quality indicators it cou ld be established rather that the paper based entry takes too much time in retrieving of a patients data and hence patients in critical conditions may die due to this delay and hence these would necessitate transition to electronic data entry which would be faster and improve health care. The quality indicator modules help in the representation of various aspects of quality, which are inclusive of patient safety indicators, inpatient quality indicators, the prevention quality indicators and finally the pediatric quality indicators. The prevention quality indicators are the various sets of measures that could be of great use to the inpatient discharge within a hospital to identify the quality of care in conditions such as the ambulatory care. These are various conditions in an outpatient care, which is good, is capable of preventing the hospitalization need or on the other hand, an intervention, which is early, can prevent a disease complication or its development to a more severe state. On the patient’s safety quality indicators, they provide information based on the potential in the complications of the hospital and the adverse effects that follow the different surgeries that take place as well as the complications, which come after childbirth. Hence, after th eir identification the various preventive measures are taken which lead to their prevention and hence overall improvements in health care. The difference between informatics and information technology is that, informatics includes the science of information, engineering of information systems as well as the practice of processing of information. The informatics in addition studied the behavior, structures as well as the interactions of the manufactured or rather artificial and the natural systems that do various duties such as the storage, processing and the communication of information. The informatics also develop and their own concept foundation as well as the foundations of theory or rather the theory foundations. The information technology on the other hand is the development study, design, implementation, support as well as the management of the information systems that are computer based which in particular were application of software and the computer technology at large. The available information technology systems in the health care environment include the electronic health records. These information systems enable the electronic storage of data and information pertaining patients and the assist its easy retrieval of the data. It can also be said to be the system of collection of the electronic information of health about a population or an individual patients records. It records the data and information in digital format which is capable of being shared across the different units of the health care organizations. Human Resource for Health Information System is also another system available which generally is the system used for collecting, disseminating, managing as well as the processing of data and information which regard the human resource for health. However, depending on the level of a countries development, the Human Resource for Health Information System could be paper based or computerized. Thirdly there is the Health information technolog y which is also an information technology that has been incorporated in health which on its hand it provides a frame work towards the description of the comprehensive management of the information of health that is across the systems which are highly computerized and in addition it provides a secure exchange of the information between the providers, the entities of quality as well as the insurers. The health information technology has been seen greatly as a technique or rather tool that would lead to the provision of an overall quality and safe health care to the various kinds of patients. Potential barriers to patient-centered care created by the use of various information technologies include aspects such as the misuse of this technology and the data collected. The misuse of the data collected leads to the mixing up of the information concerning patients hence leading to a reduction in the quality of patient care and the health care unit at large. Secondly, poor health electronic records system designation and its improper use would lead to adverse effects, which include the errors in the electronic health records which would jeopardize at a large extent the integrity of the various information that is encompassed in the electronic health records. These consequences which are as a result of the misuse, would be unintended are seen to be able to cause many cases of fraud as well as other abuse that could have very serious legal implications when the culprit is caught. According to a research that was done, it was suggested that since the introduction of the health inf ormation technology instead of leading to the various improvements in the health sectors which included the improvement in the quality of the data that is being recorded, it has greatly led to the recording of large amounts of data that has largely been regarded as bad. With this, it has led to further deterioration in the quality of patient centered care. The patient care technologies and the information management systems have greatly impacted the quality and the standards of the nursing processes in the different health units that have encompassed the use of these technologies. Through the use of information from these technologies nursing processes have been able to safely and orderly store and record a patients or rather patients data in a way that facilitate improved health care. The nursing process also in other hands adopts the communication techniques as well as the various techniques from the technologies used which enables them in reduction or rather the cutting down of costs and also increase in the effectiveness in the carrying out of their various nursing duties. Health Information Systems             The health information systems refers to the system that manages, captures or rather deals with the transmission of information which is related to the health individuals or the organizational activities that work within that sector that regards health. It incorporates aspects such as the disease surveillance systems as well as the laboratory information systems, the patient systems of administration and finally the management systems of human resource. The overall well-functioning of the health information systems is the effort which is integrated in the collection, procession and the reporting as well as using the information of health and the knowledge from it in the influencing of the decisions that are made, the policies, program action as well as the research. A decision making process that would be deemed sound or rather regarded safe at the various levels of health information systems would require the health statistics which are very much reliable. Decisi ons made based on evidence lead to the resource allocation processes that are more efficient at the levels of delivery and also the information concerning the effectiveness and the quality of the various offered services also contribute to the better out comes which in this case is the better health care. The information systems also help in tracking overtime performance, increase transparency a well as strengthening of transparency. Various nursing terminologies have been used and are still in use. The standardization of nursing languages is tools which are regarded as essential in the communications or rather the exchange of information for the professional nurses who are registered to offer hands in the planning and also the evaluation of the quality of the nursing care. Issues associated or rather with this standardization of the nursing terminologies could be seen in a case whereby in the using of the standardized nursing language in the documentation of school nursing was seen to provide a language which is common for the school nurses in the description of the interventions and the various responses of their staffs and students towards those interventions. Without the standardized nursing language the documentations of the nursing procedures could be persona or rather only activity descriptions that are locally understood because the words would have different meanings for the different classes or groups o f readers. Therefore the big issue that arose was that the information could not be translated or rather transformed in order to also fit in the other settings. Data standards lead to the provision of a meaning that is consistentto the data that is shared or rather data that is to be shared among the different information systems as well as the agencies that are found throughout the lifecycle of a product. These are inclusive of the representation, transmission, structuring, as well as data management or in other words the management of data. Some of the standardized data formats include the Clinical Data Acquisition Standards Harmonization (CDASH) which provides the standardized fields which greatly aid in the collection at clinical investigative sites. Secondly another format is the Study Data Tabulation Model (SDTM) which on its side aid in the provision of models that are standardized for the clinical study of the tabulations of the different data collected. Thirdly there is the Analysis Dataset Model (ADaM) which like the previous forms, aids in the provision of a model that is standardized for the analysis of different sets of data. In the reporting of the events that are deemed adverse, the formats such standard data set formats such as Individual Case Safety Report (ICSR) are used which in its side leads to the capturing of information that concerns the adverse events and the problems associated with a product that is reported to the public health as well as the organizations that are concerned with the improvement of the quality and finally the agencies concerned with regulation. The various types of Health Information System include the electronic medical reports (EMR) which is also known as the Electronic Health record. This system captures and provides storage of details concerning a patient. This system may also display information on the basis of the name of the physician. The master patient index is also a health information system that aids in the listing of all the patients who have ever been through the system or rather all the patients that have ever been treated in that particular health institution. The Master Patient Index typically serves as the foundational base of data for all the other systems that are patient related, which encompasses the administrative and the clinical aspects such as the scheduling of patients. The comparison between the two health information systems is that both of them are subject based systems that entail the storage ad recording of data. The other set of systems are the systems which are task based. These systems are responsible for the capturing and reporting of the information that relate to a specific task in relation to health care tasks such as the laboratory systems. This system are driven and directed by the Master Patient Index that also enable them capture information and paste it to the health record system. Healthcare information systems meet health care needs in various ways. For instance, in order for to effectively diagnose and give best treatment to the various patients, there is the arising of the need to atleast have access to the types of clinical information that include the health record of the patient. Additionally there is also the need for the important administrative information such as the availability of the resources that would offer support. The health care systems play a major role in such a case such that they would facilitate easy access to the patient’s records and the various clinical information that is needed. Hence with this it is greatly evident on how the health care information systems meet the health care delivery needs. Information Security             The health information security refers to the protection that is given to information and the systems of information from the accesses, which are unauthorized as well as unauthorized disclosure and modification. It’s an iterative process that has been in full driven by the technological enhancements as well as the various changes that have been evident in the health care environment. The security of information is achieved through ensuring of confidentiality, integrity and the information availability. The Health Insurance Portability and Accountability Act (HIPAA) are responsible for the regulation of the availability and the various breadths of group health plans as well as the certain health care insurance policies that are of the individuals. The Health Insurance Portability and Accountability Act (HIPAA) privacy rule leads to the regulation of the disclosure and the use of the health information that is protected and also that is held with covered titl es. The same act also provides the guidelines and the procedures that are to be used in the maintenance of security and privacy of the identifiable health information as well as outlining the various penalties that could be because of the violation of the laws. The Health Information Technology for Economic and Clinical Health (HITECH) Act, addressed the various concerns of privacy and security that are in association with the transmission of the information of about health in an electronic form, in part, and through the ways of the various provisions that lead to the strengthening of the criminal and the civil enforcement of the rules that are laid down by The Health Insurance Portability and Accountability Act (HIPAA). The interim final law of The Health Information Technology for Economic and Clinical Health (HITECH) conforms to The Health Insurance Portability and Accountability Act (HIPAA) regulations that are used in its enforcement. Conclusion             In conclusion, we can simply state that the advanced information in management in the health sector has really played a major role towards the improvement of the quality of the health services that are being provided by the different health care units. They have also largely reduced the high costs of operations that had been earlier experienced in the use of the olden ways or rather the traditional based ways of data entry, retrieval among others. The advanced information management has also been seen to play a major role in the increasing of the accuracy in the diagnosis through its provisions of simpler and easier plat forms in which the required information could be extracted with much ease. It is therefore a suggestion that all health sectors should embrace this technological move in order to better their services. References DeGarmo, E. P., Black, J. T., & Kohser, R. A. (2011). DeGarmo’s materials and processes in manufacturing. John Wiley & Sons.Forsgren, M., &Johanson, J. (2014).Managing networks in international business.Routledge.Hockenberry, M. J., & Wilson, D. (2013). Wong’s Nursing Care of Infants and Children Multimedia Enhanced Version. Elsevier Health Sciences.Lawler, E. K., Hedge, A., &Pavlovic-Veselinovic, S. (2011). Cognitive ergonomics, socio-technical systems, and the impact of healthcare information technologies. International Journal of Industrial Ergonomics, 41(4), 336-344. Liyanage, C., Elhag, T., &Ballal, T. (2012).Establishing a connection between knowledge transfer and innovation diffusion. Journal of Knowledge Management Practice, 13(1).Menachemi, N., &Collum, T. H. (2011). Benefits and drawbacks of electronic health record systems. Risk management and healthcare policy, 4, 47.Mitchel, J. T., & Hays, J. B. (2013).U.S. Patent Application 13/786,683.Weeks, D. L., Keeney, B. J., Evans, P. C., Moore, Q. D., & Conrad, D. A. (2015). Provider Perceptions of the Electronic Health Record Incentive Programs: A Survey of Eligible Professionals Who Have and Have Not Attested to Meaningful Use. Journal of general internal medicine, 30(1), 123-130. Source document

Research Proposal Essay Example | Topics and Well Written Essays - 2000 words - 1

Research Proposal - Essay Example Burning any fossil fuel produces Carbon dioxide which contributes to the "Greenhouse effect†, thus increasing the temperature of the earth. Coal is even more dangerous, the burning of coal produces more Carbon dioxide then oil or gas along with Sulphur dioxide. Coal also needs to be burned in huge amount on constant basis thus making it the most polluting commercial power generating source in the world (Saddleback Educational Publishing, 2008). However, in the recent years, it has been realized by scientists that the use huge amount of coal and other fossil fuels to produce cheap electricity has taken its toll on earth in the form of global warming, hence a number of more efficient and less polluting options have been considered and put into use by government around the world. There has also been a growing trend of exploring and using renewable energy options which produce zero pollution and are inexhaustible in contrast to coal and fossil fuel. One of the widely used renewable energy option is Hydro power. The purpose of this project is to establish whether hydro power can serve as a single source of energy for all the current and future needs of the world (Saddleback Educational Publishing, 2008). ... One of the major problems that the world is facing right now is the shortage of energy, particularly electrical energy. With the high predicted population growth rate, it is expected that the demand of electricity will far outweighs any other type of energy demand. The problem that this research will attempt to solve is to determine if one of the alternative sources of power, namely hydropower, is in such abundance that it can be used to meet the future electricity demands of the world. The purpose of the Study The purpose this project is to determine the ways in which hydropower can be used to generate electricity on a massive scale. A secondary objective of this research is to demonstrate how GIS can be used to establish the potential of hydropower for electricity generation for global demands. This project will use high altitude imagery, maps and other data available through NASA and other resources for its analysis with both qualitative and quantitative research method will be us ed to carry out the evaluation in an effort to determine the suitability of hydropower. Literature Review According to the figures provided in World Energy Outlook released by International Energy Agency (IEA) in 2009, global electricity demand is growing at double the rate of overall energy use and it is expected that it will see a growth of 76% by 2030 (International Energy Agency, 2008). While conventional methods of electricity production such as fossil fuels provide an economical and readily available way of electricity generation, the tremendous amount of negative impact that they have on the environment (green house effect and global warming) as well as their

MUSIC J.S. Bach Term Paper Example | Topics and Well Written Essays - 250 words

MUSIC J.S. Bach - Term Paper Example as if a wonderful abode for an auditory refuge managed to build for him an enduring impression in which the heart of audience was drawn to a type of music that is readily capable of engaging human nature with profound sensibility. It would also amount to an inevitable appreciation of Bach regardless of the listener’s background on account of the flexibility his rendition took such as an instance when he came up with a musical composition which was styled in French at Luneberg. On hearing one of his pieces, one may not help but justify that his works exhibit certain elements that, though retaining their classical feature, are very distinct and timely compatible. With a slightly rigid texture and varying fluidity to incorporate in the music of the pop culture, Bach’s creation depicts a wider range of classic genre for which most of the modern-day alternative concepts have found substantial relevance with which to

Brazils E-procurement System Essay Example | Topics and Well Written Essays - 1750 words

Brazils E-procurement System - Essay Example E-government has been on the rise in different countries with most government using internet as a means of improving their services to their customers. As most companies as well as governments embark on e-procurement, different and important issues have been raised in regard to its use in a country. E-government unlike in the past where it was an option, it has become a necessity especially as countries strive to achieve better governance and efficiency in offering services to the citizens. E-governance requires the government to integrate the strategic vision in service delivery to the citizens. ICT is today being used with an aim of streamlining the governments thus connecting it closely to the citizens thus ensuring better services are being offered by the governments. E-government as well as e-procurement is also vital in ensuring that public funds are managed well by a government thus enhancing efficiency and effectiveness. Different countries for example Brazil have recently ad opted e-procurement and e-government in their administration. ... tioned earlier, use of e-government and e-procurement in Brazil has led to improvement in the functioning of the government especially in the area of public funds management. The agenda for e-government first appeared in the federal government of Brazil in the year 2000 which was later implemented in most of the ministries of the government. However, use of e-procurement has raised significant issues in the recent past. One of the major issues which have been facing the Brazilian government which carrying out e-procurement is the issue of security. The government has some confidential information which should not be disclosed to the public or unauthorized persons. Use of e-procurement exposes the government to the risk of losing important information especially as internet crime and terrorism acts are on the rise. This may put the government as well as the citizen under the risk of terrorism attacks. The issues of security while using e-procurement have been a major issue for the Bra zilian government in its endeavours to ensure e-government is practiced. To cub or reduce this problem, the government have installed security measures to ensure that no unauthenticated person gets access to sensitive information. Security remains a major and important issue while dealing with e-procurement (Neef, 2001). Personification of the government is also another important security issue which should be considered while implementing the e-procurement and e-government systems in any country. Since all transactions are carried out online, it is very possible for a person to fraudulently rob of any government especially through e-procurement. While using the internet, the financial information concerning a person or a government is availed to ensure smooth transactions are carried out.

Why Literature By Mario Vargas Llosa Essay Example | Topics and Well Written Essays - 750 words

Why Literature By Mario Vargas Llosa - Essay Example Llosa stated that a widespread conception claims literature as a dispensable activity which is in no doubt not of much use for someone with a busy schedule in which only people with ample time can engage in. Since women are these people who possess ample time than men, reading literature has become more and more a female activity. He posited that a society with the absence of literature is one condemned for spiritual barbarism and is jeopardizing its freedom. This is opposed to the effects that reading literature can impact a person or society, and is hence an irreplaceable activity for the formation of a modern democratic society where individuals are free. Llosa also states that the remarkable development of science and technology allows for the emergence of the era in which knowledge is specialized, and as a result, led to the fragmentation of knowledge into numerous compartments and divisions. A person who does not read or reads little is one who suffers from an impediment, who can speak much but can say only a handful due to his deficient vocabulary in the realm of self-expression. The impediment from which he suffers is a poverty of thought since his ideas are supposed to co-exist with his words, but is not so because of foregoing the reading of literature. The term ‘literary’ is also used to define a television program or a film to denote that it is boring and rarely captures the public’s interest. This is how little we regard literature nowadays. However, Llosa claims that without literature, the critical mind would suffer from irreparable loss since it is the real locomotive of historical change and the best protector of a country’s liberty, which must hence be filled with literary feeding.

Marketing Essay Example | Topics and Well Written Essays - 250 words - 66

Marketing - Essay Example Cokin’s opinion in the article, asserts that, through analytics young people can engage in technology, focus on their careers and solve problems all at the same time. A good example of analytics is examining sports and survey polls statistics (Cokins 1). Cokins continues to write on how technology has distant the young generation from traditional socialization. In essence, the identities of young people are changing to the worst because face-to-face contact is on the decline (Cokins 2). The ultimate message in Cokins letter to young, future employees is to focus information technologies, as analysts in solving problems. As analysts, young people will propel business and commerce through applying social media. Social media are important in that they provide fast, efficient and effective learning methods. Additionally, Cokins concurs that, LinkedIn, as a social media is important because of its ability of availing a network of professional contacts. If the young generation appreciates analytics, then they are bound to learn various ways of making decisions, which are fact-based. The above is derived from individuals with analytical skills (Cokins

European Business Environment Essay Example | Topics and Well Written Essays - 750 words

European Business Environment - Essay Example The Eurozone Since inauguration, the European Union has undergone economic crises. Resolutions could be seen through changes and charters within authorities and structures of the institutions. Such resolutions would be undertaken through impeding of European Union economic integration. Economic integration encompasses key steps. The preferential economic territory would lower the customs tariffs in the midst of the member countries. A free trade zone would be created to eradicate the internal customs imposed on certain commodities among the state parties. The custom union ensured recognition of a common trade strategy, and similar tariffs applied for the third countries. The common market establishes common regulations on commodities and enhances the free movement of commodities, services, and workforce. The Economic Monetary Union (EMU) formed a common market via a universal currency unit. The union determined a common monetary policy, which depended upon coordination among the memb er states’ economic policies, deficit and public debt, and monetary policies (Arestis & Sawyer 2011, p. 28). The common currency unit and monetary policy establishment and the Eurozone would be independently governed by ECB (European Central Bank). There would be implementation of harmonization of fiscal and other policies of the economy to complete the economic integration. In other words, the European Zone has basic institutional features. 1. Commercial and economic integration and inflow of financial resources. This involves the integrated and freedom in the markets. 2. Common currency, the Euro. 3. The open financial, institutionally separated markets have differential regulations and taxation. 4. The non integrated markets: the labor market’s rules remained national despite the determination of European institutional architects. This was as a result of cultural and political factors and real constrains. For instance, there would be the rigidity of the many countri es housing market. The European Union role is to endow migration freedom and equivalent rights to migrants. 5. Common fiscal parameters, which was a Maastricht criteria. The heterogeneous structures in the institution are the vital reasons of crisis within the Eurozone. It would be right to justify that the citizens of the Eurozone have had a negative response to the Euro. After the approval, of the unit of the common currency, the prices of services and commodities skyrocketed and the Eurozone exhibited a weak performance. The Euro has caused considerably indefensible macroeconomic inequalities within the states, and the Eurozone lacks an organizational structure to undertake the crisis situation (Arestis & Sawyer 2011, p. 30). In the year 2008, the approval process of the treaty of Lisbon was still on till 2009 when it became effective. Immediately after the Lisbon treaty became enforced, a general notion got developed that it would provide the turning point for the European Union to overcome the crisis. The treaty would be expected to optimize working methods and modernize institutions to tackle challenges effectively and efficiently (Franz & Sinn 2010, p. 102). The global financial crisis began to influence the European Union states unenthusiastically. The total public debt of Greece was almost 125 percent of its national income. These macroeconomic indicators in Greece would be explained by the Maastricht criteri

Change the ethic form for your dissertation Essay

Change the ethic form for your dissertation - Essay Example In this research, the researcher has done extensive research on the impact of hospitality on tourists from Western countries of the world. The culture of West and that of China are very different and there is a need to explore the factors that contribute to maximizing the level of satisfaction for the tourists. Literature review has shown that it is the intangible services like hospitality that is the core reason of maximum customer satisfaction in tourism industry. The main research objective of the study is â€Å"to identify the strengths and weaknesses of the tourism and hospitality industries of China as perceived by Western tourists and enhance the strong points while overcoming the weak areas so that the industries can be boosted and tourism in the country can reach to its desired position†. Tourism industry has been growing at an exceptional rate and it is expected that it will continue to expand more in the future. The most important aspect that the tourists consider when deciding about their travel destinations are the information gathering process. The tourists use variety of sources to gather sufficient information. As Gursoy and McCleary (2004) have stated that tourist information is the most valuable concept and the two vital aspects that are given utmost consideration comprise of the image that the tourists have about the destination and the selection mechanism that the tourists conduct to make their final destination choice. The study of World Trade Organisation, cited by Enright and Newton (2005), indicated that China’s economy is growing at an accelerating rate and since it is entering the growth phase, it has been successful in attracting various international business organisations either for starting their operations or doing huge amount of investments. Chinese government has made sure that it can attract huge number of tourists by developing effective plans and for

Virginia Henderson Essay Example for Free

Virginia Henderson Essay Virginia Avenel Henderson, the fifth child of Lucy Abbot Henderson and Daniel B. Henderson’s eight children and a descendant of a chain of scholars and educators was born in Kansas City, Missouri in November 30, 1897. She was known for her contribution as an American nurse, author, theorist and a researcher. Henderson started her early education with her aunts, her sister and at his Uncle Charles Abbott’s community school for boys at Virginia. She proceeded to the Washington, D. C. based Army School of Nursing and later pursued her M. A. degree in nursing education at Columbia University teachers college where she become part of the â€Å"Columbia school† of nursing theory (Barnard, 1990, 15). Henderson’s nursing career began in 1921, at Henry Street Visiting Nurse Association, New York and two years in the profession she proceeded to the Visiting Nurse Association, Washington, D. C. where she practiced for one year until 1924. In the same year Norfolk Protestant Hospital, Norfolk, Virginia, offered Henderson a chance to work as a Supervisor and Clinical instructor in the Outpatient department until 1930. It was here where Henderson took an active role in the state nurses association She proceeded on to join the Teachers College, Columbia University in New York as an instructor and Associate Professor, a career she served competently till 1948. Henderson burning desire for the profession did not end there, in 1953; she joined the Yale University School of Nursing, New Haven, Connecticut, as a Research Associate and the year 1971 saw Henderson become a research associate with Research Associate Emeritus (Reniers, 1941, 89). During her nursing career, Henderson made some national and international achievements that made her to be identified as the quintessential nurse of the twentieth century. She became the recipient of the Virginia Historical Nurse Leader award and a Member of the American nurses Association Hall of fame while at Norfolk Protestant school of Nursing as a full –time nursing instructor She is also respected for proposing the plan for creating districts in the Graduate Nurses association of Virginia currently know as Virginia Nurses’ association and advocating for the psychiatric nursing to be included in the curriculum. She has served in the committees that came up with the course at Eastern state Hospital based in Williamsburg, Virginia in the year 1929. It was in June, 1985 that Henderson was awarded with the first Christianne Reimann Prize by the international Council of nurses and in 1988 she won the Virginia Historical Nurse Leadership award as well as recognition by the Virginia nurses association as one if the fifty-one pioneer nurses in Virginia in 2000. The Library of Sigma Theta Tau International was also named in her honor and she was bestowed with honorary degrees from some thirteen (Reiners, 1941, 96). Henderson has been famed for authoring the her nursing definition â€Å"the nurse has the unique obligation of helping the person who is either sick or well, to perform the activities that contribute to health as well as its recovery â€Å"till a peaceful death† which he was in a position to perform without aid if he was having the required strength, knowledge or the will to do it†. She has been referred to as the â€Å"first lady of nursing† as well as the â€Å"first international true nurse†. This is mainly because of her contribution to the nursing profession where her writing, presentations and research work as well as her contact with nurses made some profound effects to the profession and impact on the care recipients by nurses all over the world (Barnard, 1990, 24). During her teaching career at Teacher College, Columbia University, Henderson was remembered for her outstanding character that attracted so many students from all over the world to study with her. Most nurses in the U. S got the chance to study with her while at their home schools after her revision of Bertha Harmer’s book Textbook of the Principles and practice of Nursing was in wide use. Henderson while in Yale contributed to publication of Nursing Research a Survey and Assessment that was in collaboration with Leo Simonds. In addition to these she directed four volumes Nursing Studies Index, twelve years project that has been used intensively for reference over the years. Nature of Nursing, another Henderson’s book that was published in 1966, elaborated her notion on the essence of nursing which later had a lot of influence to those who went through it. At 75, she focused on the international teaching as well as speaking, enabling another generation to gain from contact with this quintessential nurse of the twentieth century. She described Nursing role to be related to the needs of the patient but not to the general nursing theory. Her work is useful and widely adapted by many nurses all over the world because it is believed to be practical and based on the experience of the profession. Henderson died at the age of 98, at the Connecticut Hospice and was laid down in her family plot of the churchyard, St.Stephen’s church, forest, Bedford County in Virginia (Power, 1998, 35). Work Cited: Barnard F. Hollinger, Outside the Magic Circle: the Autobiography of Virginia Henderson, Alabama, University of Alabama Press, 1990, pp. 15, 24. Power Trace, Lee’s Miserables: Life in the army of Northern Virginia from the Wilderness to Appomattox, Carolina, University of North Carolina press, 1998, pp. 35. Reniers Perceval, the springs of Virginia: Life, love and Death at the Waters, Carolina, University of North Carolina Press, 1941, pp. 89, 96.

John Updikes a & P Is a Coming of Age Story Essay Example for Free

John Updikes a P Is a Coming of Age Story Essay John Updikes short story, A P is about a 19-year-old boy, Sammy, and his short but decisive transformation from a carefree teenager to a grown man with the consequences of his actions weighing heavy on him in the end. On an otherwise ordinary day, the course of Sammys life is changed by an out of the ordinary experience which challenges him and compels him to make a rash decision that is based on what he knows in his heart is right for him. Sammy tells the story as if it is just another day while the life-changing event unfolds in a manner of minutes. He gives insight about the town by giving short character descriptions that are revealing, not only of each character, but also of Sammys feelings about the town, the people in it, and his personal perspective on the life that he is living there. Although the character descriptions paint a negative picture, the negativity has more to do with Sammys thought of living in this town with these characters for much more of his young life. It is clear that Sammy is more than ready to move on, beyond where his life is now. Sammy offers few facts about himself other than that he is 19 and lives with his parents in a small, conservative, New England town. Sammy points out that the town is not far from the location of the Salem witch-hunts and burnings in centuries past. The elusion to Salem leaves an image of a lingering puritanical cloud over the town and its people. The story takes place in the A P grocery store in the heart of the downtown area where Sammy works as a checkout clerk. Sammys co-worker, Stokes, is 22 years old and married with two children. Stokes station in life represents a lifestyle that is not out of reach for Sammy, but certainly not the lifestyle that Sammy desires for his life although it is not clear even to Sammy what exactly the lifestyle that he desires is. Sammys boss, Mr. Lengel, who is a conservative and outspoken man, is a Sunday school teacher and the manager of the A P. Mr. Lengel is th e living image of everything that Sammy does not ever want to be. The customer that Sammy refers to as the cash-register-watchers and a witch (560) is a character that epitomizes Sammys disdain for the attitude of the usual customer that comes through his check out line on a daily basis, as well as the entire citizenry of his small hometown. The life-altering event begins to unfold in the very first line of the story. In walks these three girls in nothing but bathing suites (560). The very first characters who are introduced in the story are everything that is not acceptable in this ultra conservative town, although the three girls bring with them a burst of pure innocent sunshine. Everyone in the store gawks at the three girls as if they have never seen a girl in a bathing suit. The fact is that they probably had never seen a girl in a bathing suit anywhere other than a place to swim which emphasizes that this is an ultra conservative town with puritanical attitudes. Sammy and Stokes are very preoccupied with the sight of the girls and they enjoy every second of it. Mr. Lengle, who doesnt miss that much (563) is fully aware of the enjoyment that Sammy and Stokes are having. Mr. Lengle insults the girls by telling them that they are not decently dressed. In the girls minds, uncluttered by the collective oppressive attitude that is the norm in the store, they are decent and see nothing wrong with their appearance. At this point, Sammy feels embarrassment for the girls and at the same time realizes that he is part of their embarrassment, because he is a part of the collective puritanical attitude. He also realizes that this is a turning point for him. Sammy has arrived at a cross road in his young life and he realizes that if he is ever going to become what he sees for himself in his future, and if he is ever going to reach what he truly desires in his life, he must make a decision. He must decide to break free from the collective attitude or remain a part of it. Sammy makes the decision to break free from the puritanical and oppressive attitude of all of the generations before him. Sammy quits his job and he does it while the girls are still in the store hoping that the girls will take notice that he does not have the same attitude and moral judgment of them and that he does not condone it. He hopes that the girls will see him as their hero. As Sammy takes off his A P apron and bow tie, he is shedding the old puritanical views and attitudes. As he walks out of the store, he embraces his newfound freedom and coming of age, although he also realizes that his parents will not be pleased. Sammy has known for some time that this is what he would eventually do, and this was the day, because the three girls provided a good reason and the opportunity for Sammy to assert himself, to become his own person with his own perspective, values, morals, beliefs and attitudes. Works Cited Updike, John. A P. The Compact Bedford Introduction to Literature. Ed. Michael Meyer. 8th ed. Boston: Bedford/St. Martins, 2009. 560-64.

Car Sharing Scheme To Encourage Sustainable Transportation Tourism Essay

Car Sharing Scheme To Encourage Sustainable Transportation Tourism Essay We have an increase of population size and people will have different needs to have successful healthy and happy lives. For example, a family staying with their aged parents may regard a car as a necessity to ferry his aged parents to their medical appointment. Due to growing need, without a car to provide the mobility they need, many are force to travel in a less desirable manner. Hence, we could see that the majority of mode of transportation used by most of people in Singapore is car. Car however has led to a series of problems including air pollution, congestion and growing greenhouse gas emission because a running cars engine produces large amount of carbon dioxide being emitted into the atmosphere every day. According to Katzev (2003), automobiles are also a major source of carbon dioxide, the so-called green-house gas, which many claim is the principle source of global warming. As such, we need to start as a group of community thinking about more sustainable form of transport in Singapore. One potential alternative to removing cars on the road is through car-sharing scheme. This research will focuses on the opportunities to present to Singapore through this car sharing scheme in our transportations. This is the more sustainable option in the long-run. In 2012, there were more than 520,000 private cars registered in Singapore. The motor vehicle population in Singapore which include private and company cars, rental cars, taxis, buses, motorcycles, goods and other vehicles were increased by 1.45% from 951,307 in 2011 to 965,192 in 2012 (Singapore Police Force, 2013). Such a large number of private cars reduce the efficiency of the transport system by taking up road space that is needed by public transport and commercial vehicles. The government had tried a series of measures to reduce car overpopulation and traffic congestion by heavily taxing the purchase and use of cars as well as with recently announced that COE prices increase to reach more than S$95,000. However, this had the unintended effect of pricing out people who are in need of a car as does not table the problem of overpopulation. This is because as the population grows, the numbers of cars on Singapore growth will continue to grow. The need of Singapore transportation become more sustainable In Singapore, despite there are a lot cars on the road, we need to decrease cars on the road to make the transport more sustainable, one potential ways by doing this is through car-sharing scheme. Singapore is a small island city-state country whereby we cannot afford to ignore the effects that transport that has on health and the environment. The environment is our priority and Singapore needs to keep the environment as pristine as possible. Our economy depends on an efficient transport system to delivery smoothly a flow of goods and personnel to where they are needed. Our limited supply of land also means that we have to allocate resources to transport system very carefully. Hence, its important to adopt a greener form of transport. Nevertheless, we understand that no matter how efficient Singapore public transport system are, can never fully meet every mobility need. Despite of an excellent MRT system and efficient taxi system, alternatives are required to allow for Singaporean to make different choices about going around on the island. Car-sharing scheme is such a choice for such opportunities to remove cars on the road while still allowing people to get around as they need to. Car-sharing scheme, a new approach to sustainable transportation in Singapore Car-sharing is a pay-as-you-drive transportation service introduced in many modern cities to build a sustainable urban transportation strategy and environment-friendly urban community. This amazing green business idea works because people save money, and lose the hassles of ownership, yet still able to access to a car when they need one. The car-sharing growth in Singapore is mainly boosted by the rise of COE price. Higher COE prices are driving people to look for cheaper and more flexible options and therefore would able to push people towards using public transport, or opt for car-sharing. Car-sharing allows individual to gain the benefits of using a private car without the costs of responsibility of owning a car. The benefits of car-sharing can include more careful consideration of the necessity, duration, and distance of automobile trips, resulting in decreased vehicle use and ownership, and reduced parking demand and traffic congestion. Besides, car-sharing will be greater consideration given to alternative mode, resulting in increase of MRT passengers. Car-sharing also provide cost saving to individual and employers, energy savings and air quality benefits as well as reduce the emission of carbon dioxide. Despite to its many potential benefits, car-sharing may gain in popularity in Singapore as demonstrated by increasing North American membership. Through car-sharing scheme, we are able to reduce cars on the road which led to less congestion, less pollution, less dependence on oil, and cleaner, fresher air to breath. Car-sharing Operators in Singapore There are about 300 car-sharing vehicles located in over 100 locations in Singapore. Land Transport Authority (LTA) is working closely with HDB and car-sharing operators to provide more locations across the island to make it more convenient for users to access a car-sharing service in the near future. In Singapore, currently have a few car-sharing service providers: Car Club, Whizzcar and Kah Share. Clean Mobility Singapore, an environmental start-up company that provides electric cars for hire launched in Buona Vista-Ayer Rajah area and have designated parking lots in Pixel Building, Biopolis, Fusionpolis, Insead Campus and Block 71 Ayer Rajah Crescent. Clean Mobility is part of the Energy Market Authority and Land Transport Authoritys three-year, electric-vehicle trial costing $20 million (The Straits Times, 2011). The Straits Times (2013) had reported that more than 150 people have plugged into a year-old electric car-sharing sharing scheme operated under the brand name Smove. Mea ntime, Kah Share, Whizz Car and Car Club have reported an increase of between 15 per cent and 35 per cent each in membership numbers (The Straits Times, 2011). Government Intervention Like many other cities, Singapore faces the challenge of managing traffic congestion. With a fixed quantity of road space, each additional vehicle adds to the demand of road space and increases congestions for every other vehicle and pollutes the environment. Singapore is a land of scarcity, the country does not have the luxury to allow everyone to own a car and that car ownership cannot be put under the same category as basic necessity such as housing (Channelnewsasia, 2013). As part of effort to reduce carbon emission from car, the Singapore government implemented the Vehicle Quota System (VQS) which allows the government to control the amount of cars on the road. Vehicle quota system The VQS is controlled by the Certificate of Entitlement. The purpose is to limiting the number of newly purchase vehicles and aims for sustainable growth in vehicle population. The buyer has to bid to purchase a COE which is valid for 10 years before the vehicle can be use on road. The government had decided to reduce the allowable vehicle growth rate from 3 per cent per annum which was the rate since vehicle quota system introduced in 1990, to 1.5 per cent per annum in 2009, and further reduced it to one percent per annum in 2012 and 0.5 per cent per annum in February 2013. The COE premiums for small cars (up to 1,600cc) breached the $90,000 mark, finishing the years first bidding session at $92,100 on January 2013. This is up 12.4 per cent from last months bidding where prices ended at $81,889. Prices for big cars in Cat B (above 1,600 cc) also reached a new high, ending at $96,210. The previous record-breaking price was $94,502 in August 2012 (icarsclub, 2013 ). Figure .1: COE Open Bidding Result (Source: sgcarmart.com, 2013) Taxes and fees on vehicles Every car in Singapore is taxed by an import (Customs) duty, registration fee, an additional registration fee, and road tax which make owning a car in Singapore very expensive. The import duty is 31% of the import value of the car, on top of that, a Registration Fee is charged for private cars and on top of that, an Additional Registration Fee (ARF) is charged. The (ARF) is 100% of the Open Market Value (OMV) of the vehicle. Public parking charges have been raised and also additional surcharges were levied to discourage car use. Others cost such as insurance, Electronic Road Pricing (ERP), petrol and maintenance cost which are extremely costly for an average earning individual and thus it helps to control car population. Hence, implementation of government regulations with soaring premiums for COEs, taxes and fees or charges, it had directly boosted the use of car-sharing for the people who need to travel around the island. For a successful car sharing scheme in Singapore, Singapore government has to play its part in addressing the problems of climate change and looking at ways and measures to reduce our emission. Research Question Our research will focus on the primary and secondary question in view of the solution to road congestion, pollution and other environmental and resource consequences of automobile dependence through car-sharing. 1.2.1 Primary Research Question Our research question is what are the benefits and opportunities for using car-sharing scheme to make Singapore transports system become more sustainable. 1.2.2 Secondary Research Questions The scopes that this research is focusing on: What is car-sharing scheme and how does Car-sharing works; What are the benefits of car-sharing scheme; Who benefits from car-sharing scheme; Which countries have already develop car-sharing scheme The Scope of the Research The study will focuses on the benefits of car sharing scheme in our transportation option for many people in meeting the transportation needs in an economically and environmentally responsible manner in Singapore. Research Method The research method we will be using is both qualitative and quantitative research approach. The quantitative method will be based on the research question analyses based on the current situation and analyses through literature review. The qualitative method shall be gathering information through sets of questionnaire on a focus group of employees, employers and retirees at a few point of location in Singapore. Research Objective The main objective of the research is to understand the problems of increasing car population which led to a serious problem of air pollution, congestion and growing of greenhouse gas emission and to identify the opportunities and benefits of car-sharing scheme as an alternative transportation mode towards sustainable form of transport in Singapore. Limitation This research will be discussing the benefits of car-sharing scheme using normal car and only within Singapore based on the knowledge and understanding gather from collected information sources and data. There will be limitation to forecast whether of the impact and growth car-sharing scheme by using electric car. It may impractical at this moment although electric car have the potential to reduce our carbon emission significantly if adopted on a large scale and government play its part promoting green vehicle by provide a range of incentives or rebates. However, the technology is still in the early stages of development. Beside, in order for electric car to have a positive impact on reducing emission, the energy grid empowering these cars need be from a sustainable source like solar or wind. Due to the cost of buying a hybrid vehicle is much higher than of a normal car, users, limited range of electric vehicle as well as the charging time. The information and data will be obtained f rom published news and journals except the information from questionnaires. CHAPTER 2: LITERATURE REVIEW Definition and explanation of car-sharing scheme Car sharing is a revolution in personal transportation urban mobility for the 21st century. Carsharing is designed to replace car ownership for people who do not need to drive to work every day, and to significantly reduce road congestion and greenhouse gas emissions. It is a service that provides 24/7 self-serve access to a network of cars stationed around the city (and increasingly, cities world-wide), which can be reserved by the hour or day via smart phones, Internet and call centres (Carsharing, 2013). Automobile, despite its numerous benefits, is largely responsible for many of the environmental and social problems in the world today (Katzev, 2003), which Singapore is one of such countries. The dependence on automobile has contributed traffic congestion and pollution to the air of Singapore. Therefore, in order to reduce traffic congestion and reduce the environmental impact contributed by automobile in Singapore, numerous efforts have been made by the government to reduce vehicle population growth rate by increasing the Car of Entitlement (COE) prices for cars or reducing the quota for COE. Car-sharing is first introduced in Singapore by NTUC Income in 1997 since the rise of COE prices and over the years, the interest in car-sharing has risen as car-sharing is the ticket for drivers who cannot afford or do not want to own a car (The Strait Times, 2012). Differ from car-pooling, car-sharing is a process whereby people share or rent a car without having to bear the responsibilities of car ownership and costs. Whereas in car-pooling, it is a group of individuals taking the same car together to get to a common destination at the same time. In car-sharing scheme, the car-sharing companies pay all of the costs of vehicle maintenance, service, and repairs. This includes insurance coverage, parking, and the cost of fuel (Katzev, 2003). Also differ from conventional car rentals, car-sharing companies operate by placing cars near to members home or office when the needs to use the cars arise. (Martin Shaheen 2011). The pay-as-you-drive or pay-per-use transportation service which provided by the car sharing companies offer drivers another alternative and freedom of using the car. Drivers get to enjoy the benefits of a car without having to own one for a short period of time based on their travelling needs, such as hourly or daily basis. The d rivers are also allowed to choose the types of cars according to their needs. This scheme is introduced in many modern cities to build a sustainable and environment-friendly urban community (Land Transport Authority, 2013). A research done in the North America shows that one shared vehicle can take 6 to 33 privately owned vehicles off the road. This is made possible by reducing the number of private vehicle required to complete non-work trips (Green Business Times, 2013). Hence, car-sharing reduced congestion on the road as it reduces car ownership and people dependency on privately owned vehicles. Car-sharing also has environmental impact to the environment. According to the article stated in Green Business Times (2013), vehicle miles traveled by members dropped by 67%, yet they were able to maintain mobility and convenience of transportation while getting access to a wider variety of cars. The drop in vehicle miles traveled will have a huge environmental impact that results in a decrease in greenhouse gas emissions from 39% to 64%. Since its inception, car-sharing has grown rapidly and it has become more common worldwide, especially in Europe and North America (Shaheen, Sperling Wagner 1999). Car-sharing membership has  increased by 360% worldwide between 2006 and 2010 (Carsharing, 2013) and as of January 2011, North American car-sharing companies served almost 604,000 members with about 10,000 vehicles. (Martin Shaheen 2011). 2.1.1 How car-sharing works in Singapore It usually takes less than 5 minutes from reserving to collecting a car-sharing vehicle and the whole process is automated and it is self-service just like having a own car. To use the car, the user can follow the steps listed below: Join as a member User who wishes to car-share must first join as a member at any of the car-sharing company. After which, members will receive a personal keyfob/ smartcard. The keyfob/ smartcard is use to unlock an electronic box where the car keys are kept. Making reservation for the car When there is a need to use the car, member can make reservation via smart phones, Internet and call centres. The reservation can be made within a few minute notice or few days in advance. The booking will be keyed into a computer and transmitted to the electronic box. Collecting the car The cars are normally parked near to users home or office in designated car park spaces.   The electronic box is located in the members estate and the member can unlock the box when the member slots in their keyfob/ smart card. His booking particular will be copied onto the keyfob/ smart card and he can then collect the key. Driving the car During reservation period, member will just use the car just like his own. Returning the car When member has finished using the car, he needs to return the car back to the same location where he has collected the car. He also needs to place the key back to the electronic box. The trip usage is automatically recorded and the member can view their usage record online. Payment The invoice is then generated and payment will be made through GIRO or credit card monthly to the car-sharing service companies. If a member does not return the car on time, he will have to pay a penalty, which will be used to compensate the next member who had booked the car but was inconvenienced due to late return from the former member (Carsharing, 2013). Benefits of car-sharing Due to recent high COE, it is getting more and more difficult for one to own a car in Singapore nowadays. Some of the major social benefits of car-sharing are such as lower emissions, ease traffic congestion, convenience and cost savings for individuals and businesses, better utilization of land and energy resources and reduce the demand for car park spaces. 2.2.1 Less pollution to the environment Motor vehicle usage is a major source of air and noise pollution in the world today. It has contributed 70% of the carbon monoxide, 45% of the nitrogen oxides, and 33% of hydrocarbon emissions in the world (Katzev, 2003). The combustion process of fuel in motor engines emit Carbon Monoxide (CO) will not only pollute the air quality, it also harm the human body through respiration (Sing Health 2013). Motor vehicles are also a major source of carbon dioxide, a greenhouse gas, which many claim is the principal source of global warming (Katzev, 2003). Besides carbon monoxide and carbon dioxide, other greenhouse gases such as nitrous oxide, methane and chlorofluorocarbons (CFCs) are also released from the combustion process of fuel in motor engines. These gases caused global warming to the Earth which the temperature will increase and trap the radiated heat from escaping out (Nutramed, 2011). In the United State, low emission motor vehicles contribute to lower greenhouse gas (GHG) emissions. AutoShare and U Car Share offer additional greenhouse gases reductions through partnerships with carbon-offset companies. Many customers report an increase in environmental awareness after joining a carsharing organization (Shaheen, North American car-sharing, 2008). Noise pollution is also an issue to the environment. With more motor vehicles on the road, the noises created from the engine revolutions can be a nuisance to the environment. Especially during traffic congestion, the noise level can be high and it may disrupt the concentration of ones mind. With fewer vehicles on the road through car sharing, the level to Carbon Monoxide (CO) will eventually be reduced, thus causing lesser carbon monoxide emitted to the environment. 2.2.2 Less traffic congestions http://driving-in-singapore.spf.gov.sg/services/driving_in_singapore/images/information/traffic_statistics/fatality.jpg Figure .1 : Fatal and Injury Accident Rate Per 10,000 Vehicle Population (Source: Singapore Police Force, 2013) Car-sharing helps to tame traffic because it reduces solo driving (Wang, 2011). According to the graph, Singapore has an increasing figure in vehicle population by 1.45% from 951,307 in 2011 to 965,192 in 2012 (Singapore Police Force, 2013). This is a great number for Singapore as our country is limited in land area and the increasing vehicle population creates more traffic congestions. Traffic congestion is an increasingly serious problem in many cities. For example United States, traffic tie-ups, especially during peak hours timing, are estimated to cost the United States 1.2 billion hours of lost time and 2.2 billion gallons of gasoline each year, to say nothing of the estimated $30 billion annual loss in productivity alone (Katzev, 2013). Due to the increasing numbers of motor vehicles on the road, the danger faced by the road users, especially motorcyclists are still an issue. Despite last years drop in the fatal and injury accidents, there are still a significant number of deaths on our roads. The increase in the number of traffic violations remains a concern as every traffic violation can potentially result in a fatal or injury accident and the loss of lives (Singapore Police Force, 2013). As an alternative measure of reducing the amount of vehicle population, car sharing can provide road users with a choice. Some of Singapore car sharing companies such as CarClub provides to their customers a wide variety of motor vehicles to choose from to cater for different kind of occasions (CarClub, 2013). Because the drivers of the car sharing scheme are charged accordingly to the amount of mileage logged, therefore drivers would plan their trip carefully in order to make unnecessary drive trips. The implementation of car sharing can also reduce the amount of motor vehicles on the road if 5 people sharing a car to the common destination rather than driving on personal motor vehicles. 2.2.3 Reducing the cost of traveling to destination Traveling to a destination by private vehicles can be costly. With Singapore implemented ERP (Electronic Road Pricing), It will be expensive to travel to CBD area during peak hours by personal vehicles. In addition, the cost of parking in business towers in CBD area can be costly too. The cost of owning a private car can be a burden in Singapore. As the price of Certificate of Entitlement (COE) is hiking, a measure by the Singapore Government in order to maintain or reduce the amount of motor vehicles on the road, which can be costly. According to report, a price of a Cherry QQ in Singapore with COE can match up for a Porsche Boxster Black Edition in the US (AsiaOne, 2012); this shows how the soaring COE price has turned the ownership of motor vehicle as a huge expenditure. Car sharing is different from rent a car from car rental, car sharing gives individuals access to a car for brief trips, in some cases as short as a half hour, charging only for the time and duration of each trip. In contrast, car rental companies charge the full daily rate, regardless of the duration or distance of travel. In addition, customers that rent a car must pay for the petrol cost required to fill the vehicles tank at the time it is returned, while the car-sharing companies pays all the costs of fuel, as well as insurance, vehicle maintenance, service, and repairs (Katzev, 2003). As car sharing scheme in Singapore, drivers can save amount money on the cost of owning a private motor vehicles including maintenance fees, annual road taxes and motor vehicle insurance payable. Car sharing not only offers to non-car owners the driving experience; it has also offers a much cheaper alternative to travel to their destination that in private motor vehicles. Car sharing has also provided Singapore a much cheaper alternative to travel than by taxi. Traveling by mode of taxi can be expensive. The rates and surcharges can add up to a high cost. Surcharges such as peak hour charges, midnight charges and location charges are included in different timing and location. Some of car sharing companies in Singapore such as CarClub provides to their customers with different price plans. CarClub comes with value plan and standard plan to cater to every customers needs. Value plan is cater for more for regular drivers whereas standard plan is cater more occasional drivers (CarClub, 2013). With different available price plans, drivers can choose the most appropriate plans to suit their driving frequency and save money. University students and low-income households also benefit from the flexibility and mobility that carsharing offers (Shaheen, North American car-sharing, 2008). With the recently tightening measure by the Singapore government, it has become more difficult for low and middle income group to purchase a private motor vehicle as buyers have to foot a down payment of 40 per cent or more for a new vehicle and have a maximum of five years to service their car loans (ChannelNewsAsia, 2013). Therefore, car sharing can be a more afford to the market for low and middle income groups. 2.2.4 Better connection Car sharing has provided users a better connection between different modes of transports, making it easier for the public to connect major transport nodes and therefore reducing the need to drive to their destination. Car sharing can provide better access to place where has limited access. For example, HDB residential area where the distance to the nearest public transport node is far away, it may be difficult for elderly or disabled people to travel. Motor vehicles in the car-sharing fleet are usually located close to the users residence, whereas those belonging to the rental companies are parked in central areas or major transportation hubs. Finally, those who want to rent a vehicle are required to complete time-consuming paperwork before they can drive the vehicle, whereas car sharers need only phone or go online to reserve a vehicle prior to using it (Katzev, 2003) In Singapore, CarClub has offered their customers with over 60 HDB car parks around Singapore to pick up the vehicles and available on 24/7 which provides ease and convenience (CarClub, 2013). Who benefits from car-sharing? The ultimate purpose of car-sharing are reducing the number of cars, increasing the efficiency of transport infrastructure and also changing behavior through alterations in mobility patterns. This has actually benefits to environment, social and government. 2.3.1 Environment 2.3.1.1 Creation a Potential for Better Quality of Life and Urban Form Car-sharing has proved its potential to reduce the negative impacts of social and environment. Monitoring of air quality takes place at stations around Singapore, and plays an important role in keeping the population up to date on haze conditions (National Environment Agency, 2013). Air emissions from the industries and motor vehicles are the two key sources of air pollution domestically (National Environment Agency, 2013). Each car-sharing vehicle can replace 4 privately owned vehicles (CarClub, 2013). Thus, car-sharing reduces the numbers of cars on the road; fewer cars equal fewer emissions of greenhouse gases. This means less pollution; decrease congestion on the road as well as reducing the amount of space used for parking and helps to regain space for environmental and other social uses. 2.3.1.2 Reduction of COà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡ Burden of Transport Car-sharing is a pay-as-you-drive transportation service introduced to build a sustainable and environmentally-friendly urban community. This service provides an incentive for people to use car less and instead use public transport, a bike or walk. People have a greater variety of transport options available to them as when deciding the best way to reach their destination. Commuting by public transportation reduces your carbon emissions by 20 lbs per day, 4,800 lbs per year, which is more than if you weatherized your home, converted to fluorescent bulbs and replaced an old refrigerator, combined (PromotingPublic Transport, 2013). 2.3.1.3 Reduction of Energy Consumption An environmentally friendly car-sharing operator provides a wide range of vehicles to choose. They can choose different types of vehicles to fit their needs. Example, a small city car is usually most energy-efficient and less pollution; an estate cars are likely to be necessary for family trips; and a van may require for group travel. Users choose the vehicle type that best meets their needs for a particular trip. This benefits consumers, and may provide external benefits by reducing the use of oversized vehicles when smaller vehicles are adequate (Litman, 1999). 2.3.2 Society Car-sharing helps make communities more alive, attractive, safe, and less dependent on the private automobile, and contribute to a range of transportation, housing, economic development and social justice goals (City Car Share, 2013). 2.3.2.1 Save Money and Go Green Car-sharing is an ideal for people who only need a car occasionally and or when the need arises. By car-sharing scheme, people still can access to a private car without having responsibilities of ownership such as obtain a Certificate of Entitlement (COE), car insurance premium, car maintenance and repair costs, monthly installment, season car parking charges and road tax. In Singapore, 87% of members in NTUCs car-sharing co-op average only 2,000km in distance driven each year, which is much less than average mileage of the average private car owner (Singapore Environmental Vision, 2013). Car sharing saves you money, its greener, more affordable, and less stressful than driving and paying for a car you dont even need anymore (Cereplast, 2013). 2.3.2.2 Provide Mobility Car-sharing provides access to a vehicle for low-income households and others without a car, helping them to fully participate in the regions opportunities (CityCarShare, 2013). Low-income households may not be able to afford the expenses as a car ownership, thus public transport maybe their only option. Car-sharing can provide access for job interviews, serve as an emergency ride home, and meet the demand for occasional shopping and leisure trips (CityCarShare, 2013). With car-sharing scheme, they are now financially possible to join, in turn improving mobility by providing access to a vehicle. 2.3.2.3 Improves Commuting Options Car-sharing offers a commuter option that may work better than other methods of transportation. With a car-sharing option, a public commuter is empowered to decide the best way to reach his or her destination, i.e. by bus, MRT, taxi or to drive a car (CSAS, 2013). Currently, there are about 300 car-sharing vehicles located in over 100 locations in Singapore (Land Transport Authority, 2013). It is very convenient for users to access a car-sharing. Also, car-sharing provides the flexibility and convenience of a car when driving is a better choice compared to the buses, MRT or taxis. 2.3.3 Government Transport issues affect the average Singaporean in a very intimate manner.

Apple Inc Stock Analysis :: Essays Papers

Apple Inc stock analysis Apple Computer Inc designs, manufactures, and markets personal computers and related personal computing and communication solutions. The return of Steve Jobs, the companies founder, as CEO has pulled the company’s stock price up 775-percent through his launch of innovative products such as the iMac computer line. On January 5, 2000, Jobs announced that he was dropping interim from his CEO title and taking the job full-time. With this news and Apple’s new products such as the iBook, a portable pc and Quick TV, an internet television access feature, Apple Computer is headed for success and is sure to increase their share in the computer market. The stock price is currently 103.31, down from a recent high of 121.50. The P/E ratio is declining at 28 and beta at .67, which is expected to grow closer to 1.0. A recent earnings surprise last December yielded a 15% difference from the lower expectations and the latest earnings reports late last month also surprised investors. Estimates for the 2000 fiscal year are being raised by a large majority of analyst who believe that earnings per share will increase and the stock price will reach close to 150. On January 25, 2000, Apple’s portable pc the iBook was ranked number 1 in its fourth quarter market and gives Apple a 10% share of all portable computers in the U.S. retail market and is estimated to have a 7% in foreign markets. I believe an increase in demand for this product over the next few months and Apple’s ability to supply the increase will be gradually pushing the price upward. The introduction of Apple’s new operating system is underway and is sure to boost stock price after the new product is highly marketed. Apple’s partnership with Earthlink, an internet service company will provide them with an opportunity for advancement into the industry. A new feature for Mac users is Quick TV, which allows users to watch TV on the internet.

Mad Cowboy Essay -- social issues

Mad Cowboy â€Å"Even if animal testing produced the cure for Aids, we’d be against it† This rhetoric notion was stated by PETA (People for the Ethical Treatment of Animals) and summarizes the fanatical doctrine animal rights activists preach to their followings. These activists preach a doctrine of hate calling for the end of all meat eating, wearing of fur, use of animals in experiments regardless if they are beneficial or not, and even push for the end of all pets as we know of it. Howard Lyman author of â€Å"Mad Cowboy† has not only aligns himself with this rambunctious group of man haters, but supports their nazi like doctrine in his book. On further review of mad cowboy one must dig deep to find any useful knowledge, and when you do find it, one sees that the knowledge has been twisted to fit Lyman’s own agenda. Long dead are the days when knowledge was first gathered then conclusions derived, now statistics and data is twisted and molded to grant validity to ones own agenda. I will first show the lack of validity and soundness to Howard’s claim that A) a vegan lifestyle is a healthier choice and B) his claim that one must switch to that lifestyle to enjoy these said benefits. To the claim made in A, Howard uses his own health problems he endured on his meat diet, and uses it as a constant variable comparing it to his now relative healthy lifestyle as a vegan. On first glance anyone who eats a calorie-laden, unbalanced diet and ends up weighing 300 pounds, as Lyman himself admitted, will have health problems regardless of his orientation to meat or vegetables. With this said his comparing analogy is inertly flawed and must be disregarded from the argument he presents. On march 8 before the Dietary Guidelines Advisory Committee, Mary K Young, MS.,R.D,NCBA Director of Nutrition Research and Information, presented the benefits of eating meat. Using Data from the 1995 USDA Continuing Survey of Food Intakes by Individuals (CSI) she confirms that red mea t enhances one overall diet quality. Young goes on to point out that red meat is the number one source for protein, B12, and zinc, number 2 source for B6 and third greatest source for iron, niacin and potassium. She also pointed out that red meat alone has the greatest concentrates of iron and zinc together. Also included cited in Young’s report was the research recently published in the Journal of the American... ...tempt to diffuse violence. To even state that mans use of animals is immoral, and to claim that we have no right over our lives and must sacrifice our welfare for the sake of beings that cannot even think or grasp the concept of morality is ridicules. We would be elevating amoral animals to a moral level that is higher than our own, thus granting animals rights is not only fictional but wrong. In the words of Mat Block â€Å"Cows or cats would eat us to if they had a chance. Do not mistake a cats respect for one that is dominate for love, they are killers plain and simple and if you do not believe me ask their friends the birds† In conclusion one can see that their convictions closes their eyes to the facts present. I find a little humor that the first nation to grant animals rights was Nazi Germany, showing that animal right activist and Nazis have more in common than their fanatical approach to their ideals. The problem with Lyman and all the rest is their lack of empathy for others approach. There are numerous animal groups who respect others opinions and are not radical at all. But when you state that there is only one way in life and that way is your own, you have a problem.

The History of Linux Essays -- essays research papers

It all began in 1991, during the time of monumental computing development. DOS had been bought from a Seattle hacker by Bill Gates, for a sum of $50,000 – a small price for an operating system that had managed sneak its way across the globe due to a clever marketing strategy. Apple’s OS and UNIX were both available, though the cost of running either was far greater than that of running DOS. Enter MINIX, an operating system developed from the ground up by Andrew S. Tanenbaum, a college professor. MINIX was part of a lesson plan used to teach students the inner-workings of an operating system. Tanenbaum had written a book on MINIX called â€Å"Operating System† and anyone who had picked up a copy would find the 12,000 lines of code that comprised MINIX itself. This was a big issue; due to the fact that all know (well published) operating systems to that point had been well guarded by software developers, thus making it difficult for people to truly expand on opera ting system mechanics. Then came Linus Benedict Torvalds. At the time he was a sophomore majoring in Computer Science at the University of Helsinki, his hobby also included computer programming. At 21 he found himself spending most of his time toying with computer systems, trying to see what he could do in order to push their limits and increase their functionality. The key missing in his tests was an operating system that had the flexibility craved for by professionals. MINIX was available, though it was still just a stu...

Swot Analysis of Skoda

Executive Summary The aim of this report is to illustrate the present situation of Skoda company in China car market and the world car market. By using SWOT analysis, describing Skoda had done a successful work in China. Evaluate the suitability of China as a foreign market for Skoda and it's product cars and Skoda may stay in China for more development. This will be assessed in the PESTEL analysis. Introduction Two young men, Vaclav Laurin and Vaclav Klement, started to designed and produced bicycle in Czechoslovakia in 1895. 30 years later, the small factory became Skoda which went on to produced farm ploughs, cars, airplanes and bicycles in Eastern Europe. Between 1925 and 1990, Skoda overcame hard times which included war, political change and economic depression. The management of Skoda chose Volkswagen AG (VAG) as their strong foreign partner at 1990 and the reason was VAG has strong reputation, reliability and high quality. In addition, VAG is the largest car manufacturer in Europe, which taking 12% share at the world market by providing more than five million cars a year. Volkswagen AG comprises seven different car brands and each brand has its own specific character and is independent in the market. (SWOT ANALYSIS : SKODA, 2009) Latest Performance ? Skoda–Historical sales of world market model |2002 | |Weaknesses |Threats | |Outdated infrastructure |Competitors release same level products | |Not enough series of products |Expensive non-renewable energy | |Less famous |Increasing wages of killed workers | |Poor image | | PESTLE Analysis PESTLE stands for: political, economic, social, technological, legal, environmental. ‘PESTLE analysis is a tool that can aid organization making strategies by helping them understand the external environment is which they operate now and will operate in the future,'(PESTLE Analysis,2003) China ? Political – Low price of the raw materials – Low restrictions of car industry – Various of policies support the car industry(Guo peng, 2010) ? Economic – Economics of China is growing fast while other counties is in economic recession, which helps people can offer cars in their daily lives. ? Social – China has a very stable society, which is helpful to the sales and the innovation of Skoda. ? Technological – China government has released some encouragement policies on car manufacture and car market development. This made the technology of making cars have a large of improvement and it is suitable for Skoda to do the research and innovation. ? Legal – China has a complete legal system which can protect the company well. Environmental – China government has done many things to ensure the supply of petrol. This would also help the car sales. Conclusion In Conclusion, Skoda's overall performance in China is excellent. In these four years, it has a great improvement of sales from zero to 123 thousands a year and the number is still growing. Skoda shows a high level of quality, innovation, reli ability and service. However, it still has to work on the weak areas. In China, Skoda's market share is still not large enough and the government gives a great environment for the car industry. Therefore, it would be a better choice for Skoda to stay in China. References Guo peng. (2010). PESTLE Analysis of China car industry : http://wenku. baidu. com/view/b771d4335a8102d276a22f12. html. Viewed 6/8/2010 PESTLE Analysis. Renewal Associates. 2003: http://www. renewal. eu. com/resources/Renewal_Pestle_Analysis. pdf. Viewed 5/8/2010 Skoda in China sales over 83 thousands in the first half of 2010. (2010). Homepage Skoda Auto: http://www. skoda. com. cn/skoda/pages/data/new/news_20100721145609_000000000707. jsp. Viewed 5/8/2010 SWOT ANALYSIS : SKODA. Yogin Vora on August 6, 2009: http://managementfunda. com/swot-analysis-skoda/. Viewed 6/8/2010

How to Lose an Account

1. Things had gone well with this account overall. What, though, were the critical issues in determining the customer’s satisfaction that led to the loss of the customer? Was the problem simply a lack of satisfaction with the product? Using concepts from the chapter, describe how the customer’s value equation was influenced by the experiences both before the call and during the call. Companies in all industries and of all sizes understand that customers are perhaps their most valuable assets. Improving the overall customer experience is vital for continued success and survival, and always has been.In the words of many industry professionals, losing a customer is the absolute worst thing that could happen to our company. This mantra has always stood true, but when we're fighting with competitors for every dollar, customer retention is key. In our case we have a functional type of relationship between the customer and the company. â€Å"Functional relationships are long- term market exchanges characterized by behavioral loyalty – the buyer purchases the same product out of habit or routine. â€Å" (J. Tanner, p. 354) As we can see from our case the relationship between Mobile Connection and Health Resources of Texas (HRT) is continuing for 3 years.In the functional relationship customer satisfaction is very important because without it, behavioral loyalty cannot develop. Customer satisfaction is the degree to which a buyer is satisfied with a product, service or company. Companies are very interested in ensuring that customers are happy with the performance of a product or the quality of service because it will affect future purchase decisions. In fact, quality may be the most important of the customer satisfaction objectives because the consequences of a bad product or poorly performed service are virtually impossible to overcome.In our case the problem is not exactly with the product but with the service. The service is poor because Tony L agera, the service director, made promises that he had never fulfilled. He even didn’t pay too much attention to the customer’s request but the worst thing is that Tony was dishonest. In order to have a successful long-term relationship the most important thing is to have mutual trust. Because without trust ( partners can trust and depend on each other, resolve problems as they arise and settle differences between them when it necessary) unhappy customers will not stay loyal to the company nd will go out to our competitors. According to J. Tanner â€Å"trust is a belief by one party that the other party will fulfill its obligations in a relationship† (p. 362). When we earned the trust of the other party, our relationship is strong and we do not need to constantly monitor each other’s actions because both believe that other parties will act in a way that is best for both parties. But trust only is not enough, which is why it is a combination of five factor s: dependability, competence, customer orientation, honesty and likability.As we can see, Tony did not possess the honesty factor. When Sharon Collins raise the problems about the copiers, Tony was also aware of the problem but hadn’t processed the request to replace the copiers yet and he was told to say that the company was reviewing the problem and the problem would be solved in one way or another. The problem occurs when Sharon called the service director to explain the problem, Tony hemmed and hawed and avoided answering the question, and as a result he was being dishonest.Honesty is both truthfulness and sincerity and honesty is related to dependability and competence about the product and services that the company, in which the salesperson is working, provides. Here is the problem, Tony did not admit that he didn’t know what to answer and just avoided to answer to Sharon’s question directly. Customers can very easily determine when they are being laid and as a result dissolution occurs. The worst thing is that Tony didn’t realize that he performed poorly, he thought everything went well and he did great job.That is why he has to improve his skills and knowledge but unfortunately it is too late because the company had been rejected to be part of the bid. All of the things I said so far led to the loss of the customer based on his/her dissatisfaction. As far as it goes to the Customer Value Equation, I may say that it is influenced in a negative way especially after the call, I mean it has decreased. As we already know Value = Benefits minus Cost. Customer Value is equal to benefits (it includes functional and emotional benefit) minus the cost (the price of the product, time and effort needed to for purchase and psychic costs).Our CVL decreased because of the following reasons: first, the benefit decreased because the customer is dissatisfied with the services, therefor the emotional benefits went down; second, the cost (not th e price of the product) increased because it took more time and effort for Sharon to explain what the problem was and to wait for a proper answer for her request (when and how would the problem be fixed). Hence, the customer value decreased based on the things I have explained above. 2.Was there anything the sales rep or his boss, Robert Lawrence, could have done after the sales call to save the business? Everyone must be involved in customer satisfaction. All personnel have the capability, at some level, to influence customer satisfaction. Top management must communicate exactly how personnel will be expected to contribute because it's often not intuitively obvious how this is possible. Therefore, Robert should have not sat in a silence. He as a manager of Mobile Connection should act as a role model for all of other employees at the company.He should have intervened in the relationship between Sharon and Tony and should have done something to keep Sharon as a customer. Robert migh t have met with the customer face to face and have an open communication – discuss the problems and find the proper solution that will satisfy the needs and wants of the customer. As we know in the relational partnership all the communication between customer and the company goes through the salesperson (Tony), but when this doesn’t lead to the wanted results, the manager must insist on direct communication.It is better for the both parties and it is easier to keep the good partnership for longer period of time. 3. Not only were there no other problems during the previous three-year contract, but Mobile had originally won the business away from a competitors and significantly improve HRT’s situation. Why didn’t that enter into the picture? Sometimes one little thing may terminates the long-lasting relationship. In our case buyer’s dissatisfaction was the main reason to put an end to the existing relationship.The problem was that the Sharon’s expectation was not fulfilled and the reason was the bad services which led to customer dissatisfaction. The good customer service is essential for the success of the company and to its survival in this competitive market. Bad customer service occurs when a customer is not satisfied with his services. The customer will not feel like he has been treated fairly, listened to or that his concerns have been addressed by employees of a company as in our case. When customers are dissatisfied with a company’s customer service, it can have negative effects on the business.As such, business owners must identify and resolve bad customer service but this did not happen in our case because the manager just stayed silent and did nothing to fix the service director’s bad performance. Therefore, dissolution of this partnership occurred because of bed services. This could have been avoided if the company had provided better training and motivation for its employees in order to have a better performance and escape customer’s dissatisfaction. CITATION: 1. Tanner, John F. â€Å"Building Partnering Relationship. † Selling: Building Partnerships. 8th  ed. New York: McGraw-Hill/Irwin,  2007. 350-365. Print.