Customer Profile Essay

Customer Profile 1. What is the approximate age range for people in this demographic group? -Someone born in Generation X ranges from 37-47 years old. 2. What are typical characteristics of people in this age group? -Gen X is often characterized by high levels of skepticism, â€Å"what’s in it for me† attitudes and a reputation for some of the worst music to ever gain popularity. 3. What are the interests of this age group? -Those born in Generation X are very family-oriented people that strive to not make their families like that of their parents but are also the first real charity driven generation. 4. What is this group’s source of income? -The group’s source of income derives mostly from permanent full-time jobs. 5. What might be their greatest social and economic concerns? -People of this generation are the first to really question the rules of society. 6. What issues regarding products might be important to them? -People of Generation X generally go for cost-efficient solutions when searching for products. 7. Where would they do the majority of their shopping? -People of Generation shop at places such as Nike, Walmart, Target, Victoria’s Secret, Costco, and Men’s Warehouse. 8. What types of products are targeted specifically at this age group? -Vitamins, clothing, baby supplies, office supplies, and groceries are all targeted for people of this generation. 9. How does your selected product fit this customer profile? -My product is useful for people of Generation X because Spotify allows users to access millions of songs from any genre or time period. This is useful because Generation X spent the prime of their life in the 1980’2 and 1990’s where music was at its biggest. 10. Also plan where your ad will be placed-indicate a specific magazine in which your ad will be seen? -Our ads will be placed on family television stations as well as over the radio and in print format through various music and electronics stores. Our product will need to be shown in Rolling Stone Magazine due to its vast following nation-wide.

The concept of self

Changing ideas, beliefs and values impacts an individual's self-schemas and ay lead to a changing of consumer behavior or the removal of behavioral constraints (Blakeley, 1996). Self-concept can be described as multi-faceted (Arnold, et al, 2004), and includes a collection of images, activities, goals, feelings, roles, traits and values. These play a part in different aspects of an individual's perception Of self. The Me-self (Mead, 191 3) can be considered the socialized aspect of the individual and represents a constructed self- image from learned behaviors, attitudes, and expectations of others and society.The Me-self has been developed by the knowledge of society and social interactions and is considered a phase of self that is in the past (Mead, 1913). The I-self however, plays the role of the active observer, the knower, or the information processor (Arnold, et al, 2004). The ‘l' therefore, can be considered the present and future phase of self and represents an individua l's identity based on the response to the â€Å"iv aspect (Mead, 1913). For example, the ‘I' understands how society says an individual should behave and socially interact and they align with the perceived set standards, and that notion becomes self.The ‘Me' and ‘l' have a didactic relationship, almost like system of checks and balances. In essence, the Me-self prevents an individual for example, from breaking the rules or boundaries of societal expectations, while the I-self allows the individual to still express creativity and individualism (Mead, 1913). The I-self and me-self further interlink and enables an individual to understand when to possibly push boundaries that govern social interactions (Mead, 1913).Charles Cooley's (1988) concept of the looking glass self, states that an individual's self grows out of social interactions. The view that an individual has of themselves comes from the interpolation of personal qualities and impressions of the perception s of others (Isakson, 2013). Cooley's (1988) concept on the looking glass self describes that how we see ourselves does not come from who we really are, but rather from how we perceive how others see us.This can influence the monitoring self of consumer where a high self-monitor individual may be more highly concerned about how they are perceived by others and may change their behavior to be viewed in a more positive manner rather than a low self-monitor individual, who may have stronger self beliefs and may tend o behavior more consistently (Arnold, et al, 2004). The extended self, as theorized by Russell Bell (1 988), comprises of external objects, in which the emotional attachment to those objects become perceived as being a part of ourselves.Our possessions are a major contributor and reflection of our identities and this construct of the extended self involves consumer behavior rather than buyer behavior (Bell, 1988). Marketers are interested in the concept of the extended self as consumers regard possessions as a part of themselves and this would enable understanding of consumer behavior and consumption patterns. The most direct form of evidence by Bell (1988) supporting his theory on the extended self is found in the nature of self-perceptions.Firstly, Bell (1988) found that the extended self was not limited to external objects and personal possessions, but also included persons, places as well as body parts and vital organs. This thinking is used especially when marketing goods with connotations of patriotism in most of the world. For example, the slogan used by the famous soft drink company L&P ‘ rural famous in New Zealand†, appeals to and makes potential nonusers highly involved if they consider New Zealand part of their extended selves (Watson, 2001).Bell (1988) further argues that perceived characteristics of an object may not always correspond with the perceived characteristics Of self. To demonstrate, he proposed that an individual c an consider an object like the Statue of Liberty to be a part of themselves, but not actually holding a self-concept composed of characteristics attributed to the statue. Marketers are interested in the concept of self because it is much more than just brand or brand image. Non-brand images, such as example a cigarette smoker or a person with a Ferreira can contribute strongly to self.Post-acquisition object bonding, which may happen after buying a dog can be identified by marketers as a possible strong influence to the sense of self (Bell, 1988). Marketers are interested in the role possessions play in influencing and shaping an individual. For example, after buying a dog, advertisements about dog food, which have never appealed to the individual before, now do. Marketers can play a persuasive role in stimulating need recognition to the individual brought about by their purchases.Besides intro over objects, control by objects, as Bell (1988) theorized may also contribute to an item being viewed as a part of self. We may impose our identities on objects but possessions may also impose their identities on us (Furry, 1978). The longer we possess or get possessed by the object, the more a part of self it becomes (Furry, 1978). Marketers use this knowledge of the extended self in the form of samples, test drive with cars, 10 day free trials with products.Understanding self-concept helps marketers realism that time spent with the product or object is time that an individual may feel more notionally attached to it and have a harder time parting from it. The concept of extended self is of high interest to marketers as the digital age is a relatively new phenomenon. In the digital world, there are a number of differences with concept of the extended self, mainly due to the destruction by the advancement of technology (Bell, 2013). This means that the numerous objects that were marketed to individuals can now be accessed and complied into one platform.Furthermore, it c reates different ways that individual interact with and project themselves onto others (Bell, 2013). However, Bell (2013) proposes that an individual may have a different online persona as compared to offline. A marketer's interest lies in the understanding of an individual's online sense of self, for example, a consumer purchasing from an online website to accurately interpret the individual's online attitudes and beliefs. Self-concept consists of two dynamic processes, interpersonal and interpersonal.Within the facets of self, these two processes play an influential role. The interpersonal process is an individual's cognitive processing, affect and motivation (Archer, Gurney and Moan, 2013). The interpersonal process makes up the I-self and has socially-developed self- knowledge involving goals, strengths, limitations and moods. This process interacts with the external interpersonal self, which includes social perception, choice of situation, interaction strategy and reaction to f eedback (Arnold, et al, 2004) and vice-versa.Marketers are interested in understanding interpersonal and interpersonal processes as individuals' perceptions are generally different from One other. This is due to an interpersonal self shaped around each individuals own personal experiences. Individuals act based on what dynamic self process they are feeling at that time (Arnold, et alarm 2004). Therefore, marketers would better understand their target market by having apt knowledge of these two processes. Possessions are not only considered a part of self, but also are important in the development of self (Bell, 1988).This contributes to the self-narrative of an individual which comprise of coherent stories and personal experiences that provide a sense of continuity in time and space (Arnold, et al, 2004). Marketers are Interested in the self-narrative of individuals as they can arrest goods to support this, for example, photos albums. Photo albums provide an individual with the mean s to document highlights of their lives which can be viewed at any time they so desire. These possessions seem to contribute to the maintenance of the self-concept and narrative as such objects act as reminders or conformers of our identities (McCracken, 1987).With age, an individual's boundary of self develops as it goes through multiple role transitions (Rosenberg-Walton 1984, p. 352). Transitions are of interest to marketers as an individual's self-concept is changeable and is especially yeoman during certain transitions (Arnold, et al, 2004). A consumer's role transitions are marked by changes in consumption patterns (Arnold, et al, 2004). For example, buying a home, graduating from University, or having a baby can be key role transitions in an individual's life. Role transitions can also be linked with a consumer's levels of self-esteem.The positivist of a person's attitude towards him/herself plays an influential role in their behavior and consumption choice (Arnold, et al, 20 04). Low self-esteem can be related to concerns over the looking glass self which in turn influence impulsive purchasing (Arnold, et al, 2004). Marketers can play a key role in increasing the level of involvement and marketing goods which reflect the individual's' self traits to support the transitions. Marketers can use the concept of the changeable self to add or strengthen beliefs in an individual.This can influence an interpersonal process that consumers go through, self- gifting. Self-gifting frequently carries messages about an individual's self- distinctiveness, for example, brand slogans which have the phrase ‘Like no other' (Arnold, et al, 2004). Individuals increasingly seek pleasure in objects hat they buy for themselves as gifts (Kara, 2008). This may be attributed to a positive feeling of accomplishment (Kara, 2008) and consumers may appeal to brand slogans with the phrases ‘reward yourself or ‘you deserve it'.In conjunction with this, self-gifting can also occur as a response to a negative attitude brought about by, for example, feelings of stress. Grub and Growth (1967) state that goods are symbols which communicate a message between an individual and society or their significant others. Consumption communicates socially shared meanings about identity (Arnold, et al, 2004). If a product is to serve as a symbol as a communication device, it must be first gain societal recognition (Grub & Growth, 1967). This process is essentially a classification system which places these products to others in society.These classification systems are society's way of piecing and organizing their activities in a sensible manner (Grub & Growth, 1967). Fashion as an example, illustrates the link of symbolic classification and consumer behavior. When a particular style of fashion becomes popular, a segment of society may direct their behavior towards the archiving and consuming of items manifesting this style (Grub & Growth, 1967). Therefore, an act of classification not only directs self action, but also a set of expectations may be aroused towards the object classified (Grub & Growth, 1967).Marketers need to understand the essence of the object resides not in the object itself but in the direct relation between the object and the individuals classifying the object (Grub & Growth, 1967). Self-enhancement can be brought about by the purchase and consumption of goods in two ways. Firstly, an individuals' self-concept ill be maintained if they believe the good is societal accepted and classified in a manner that matches their self-concept. A product as a symbol contributes to one's looking glass self as the products' conveyed meaning creates symmetry matching the image an individual has of themselves.Secondly, an individual may receive either positive or negative reinforcement from significant others and this strengthens their self-concept with growth and change based on desired reactions from society (Sequester, Pettier, Spanis h, Raw Hill, 2014). Marketers are interested in this area of self as it splays image congruence where self-concept is enhanced through the transfer Of socially accepted meanings Of the product or brand (Arnold, et al, 2004). An individual's self schemas can be used by marketers to market goods which align with an individual's beliefs (Peter & Olson, 2010).This concept of self-enhancement directs consumer behavior to use goods to close the gap between actual and possible selves. These possible selves can be past, present or future. Consumer nostalgia as a past possible self is a powerful and rich tool that marketers can use to tap into an individuals' self. Nostalgia stems from a consumer's yearning for the past, often dissatisfied with the present state and coming future and to compensate, an individual may purchase vintage or retro looking goods to ‘bring them back to their perception of the golden ages (Shah, Lie, Teen & Lu, 2014).The similar concept may be applied to a futu re desired self in the form of anti-gambling advertisements. An individual may begin to increase their involvement towards their desired gambling-free self and may start to pay for counseling services to achieve this. In conclusion, the concept of self is multi-faceted and interrelates with one another, influencing behavior. The sense of self, socially created, is dynamic with consumers' motives playing a part in their consumption choices to develop or maintain their concept of self. Our possessions are a reflection of our identities and an expression of our beliefs.

Hacker Hunters Essay Example | Topics and Well Written Essays - 750 words - 6

Hacker Hunters - Essay Example The contemporary era is the era of information technology, where fast and speedy flow of information is the key to success for the great brands and multinational organizations carrying vast business volume and sound corporate reputation at global level. The most meaningful way, Gates observes, to differentiate your company from your competitor, the best way to put distance between you and the crowd is to do an outstanding job with information and management. How you gather, manage, and use information will determine whether you win or loose. (1999: 2) Fast information technology provides the retailers a comprehensive, an accurate and detailed picture of the entire socioeconomic, cultural and corporate scenario. Since the well-reputed organizations undergo data stealing and accounts hacking dilemma at the hands of cyber criminals, they devise and review strategies and implement them in an affective way in order to protect their products and services from going into the hands of hacker s and criminals. The big retailers seek support from the information technology in order to escape cyber crimes conducted by the hackers. In addition, executive information system and decision support systems are also applied by the big retailers to protect their data from hacking by cyber crimes including elevation of privileges, hoexes attacks, malicious coding and others. Before articulating the plans to avoid hacking of data, the organizations should look into the nature of theft committed by the cyber criminals. The big organizations apply different strategies and techniques to avoid identity theft. They often make alterations in the data safety programs, so that the access to the data related to their sales and clients’ personal information could be made secure. Sales automation force (SAF) is also applied by the retailers where all the date related to the sales of their products is preserved and monitored regularly in an organized way, which indicates the level of sales as well as all the necessary information related to the product volume a client maintains at their institution on daily basis. When an organization offers its customers the ability to purchase products over the internet, it certainly looks for implementing the appropriate security. Transactional information technology and phishing methodology is exercised by the organization s and big retailers for the protection of their data and products.

Two Factors That Contribute to Global Warming Essay

Two Factors That Contribute to Global Warming - Essay Example Structure, Organization, Clear Thesis is my instructor’s the most concerning parts. It might look complicated but it’s actually quite simple just keep in mind that each body paragraph has to start with the topic sentence and end with conclusion sentence. Â  The earth’s surface temperature has been increased around 0.750 C during the last century ending in 2005, as per the statistics collected by the scientists. It is likely to rise further 1.1 to 6.40 C during the twenty-first century. Studies showed that warming and sea level rise may continue for more than 1000 years even if we manage to stabilize the greenhouse gas levels. Increased global temperature can cause sea levels to rise, increased extreme weather intensities, changes in agricultural yields etc. Though some natural phenomena such as solar variations and volcanoes probably had a small warming effect, scientists unanimously agreed that the major reasons are manmade only. Â  Of course, the invention of fossil fuel has revolutionized the human life. It boosted the industrialization in general and specifically the automobile sector. But nobody was aware of the influence of carbon dioxide (CO2) to the global warming or pretended like that in order to utilize the fossil fuel for the development of the economy. As per nature’s law whatever the CO2 come out from the living things has been neutralized by the absorption of CO2 by the trees and plants. This equilibrium has been broken by the entry of fossil fuel. Its combustion liberates an enormous amount of CO2 to the atmosphere which is not been countered by any other sources. Thus the CO2 percentage in the atmosphere goes on increasing as far as we use fossil fuel and automobiles which is running on petrol and diesel. Â  

Project management Essay Example | Topics and Well Written Essays - 1000 words - 1

Project management - Essay Example This research shows that the project had clear goals but unclear requirements and the frequent changes required rescheduling and resulted in budget overruns. Although the project had budget overruns, it however met the desired outcomes. This study has shown that the key elements of project management are critically important in meeting the objectives and goals of project and giving the desired outcomes. Project management is an art and a science that involves organizing, securing, planning and managing of resources with an aim to accomplish specified goals. A project can be defined as a short-term or temporary endeavor whose beginning and the end is clearly defined. Project management plays a significant role in facilitating execution of projects such as new software development, installation of new hardware or building a facility. As mentioned by Wessels, project management helps in selecting, managing and supporting of projects that are of significant importance in accomplishment o f an organization’s objectives, making it vibrant at marketplace and maximizing shareholders wealth. In an organization set up, various divisions and departments compete for scarce human and financial resources; project management plays an important role in rational decision framework enabling people to make the appropriate project investment decisions. Project management plays a critical role in management of outcomes mainly the cost, time and performance of the project. Projects are selected based on cost and benefit analysis where their return on investment is evaluated against cost of implementation. Role of project manager According to Lewis (2004, p. 19), project manager has the total responsibility to ensure that all project details are handled properly, this requires them to be highly proactive and not reactive. Project manager should follow up on things ordered or scheduled ensuring that things like requisition and purchasing are effectively running, project manager helps in project planning, controlling, monitoring and organization of project resources. Project manager plays a significant role in giving a project economic approach by determining its (ROI) return on investment. Project manager is also responsible for project risk management; he must identify risks, monitor and design effective response. He is also responsible for project reporting to the management of the organization. Key elements in project management Key elements in project management include managing and controlling project scope through clearly established aims, objectives and goals, managing cost element, managing risks, managing human resources, managing time planning, control and scheduling, and managing quality to meet the desired standards (Lock, 2007, p. 78). Project integration, management communications, procurement processes, and quality are also key element in project management. Managing the project scope Project management plays a critical role in ensuring that the aims, goals and objectives of the project are clearly and articulately established. Many projects fail due to wrong or unclear goals and requirements. With unclear goals, project experiences problems, however, with wrong goals, projects fail spectacularly (Rusell 2007, p. 45). Scottish Parliament has clear and articulate goals and objectives but had no clear requirements. Scottish parliament changed requirements of that projects several times, for instance they increased functions of the building demanding for more size and space, these changes caused various difficulties to the project team causing budget

Say-on-Pay Essay Example | Topics and Well Written Essays - 500 words

Say-on-Pay - Essay Example And will it reduce the situations where pay for failure takes place?† Shareholders are the owners of any given firm or company and the interest of the operations of the firm is always at their heart. They would not wish to impact negatively on the firm’s performance at any time, as this is likely to translate into losses. Furthermore, this is not a good happening for shareholders as they are interested in the returns that their investments are likely to bring. A talk on the aspect of say-on-pay is much in place since it has become a daily activity among investors to lay check on their employees. Most companies are today acting to ensure that the performance of their employees is commensurate to the returns they expect. Moreover, excellent performance results from an employee; this depends on how they are handled in terms of their welfare, remuneration and work environment. This study in its efforts to respond to the statement laid down above has to undergo a series of testing procedures of the hypothesis. This will involve a study on the thesis; the study will take varied approaches and methods. Since the practice is still new, it means there are no adequate secondary data hence observations of the few companies, which have employed the practice, would aid us in making deductions about the raised questions. Strict rules have to be laid down against executive compensation; this is because without this the executive are capable of embezzling shareholders’ funds. The fact that executives normally take the advantage of the separation that exists between the ownership and the management makes this even worse. Therefore, such a study is important for the following reasons. One, the study will give us the clear relationship that exists between pay and performance. Moreover, strategies or required changes are recommended in the process. The study will also clear the air as to whether there is any significant change when shareholders conduct a voting system to

Strategic implementation plan for Apple Inc Research Paper

Strategic implementation plan for Apple Inc - Research Paper Example This research will begin with the statement that the strategy implementation is a fundamental task in turning the mission and vision of a company into reality. The implementation process of a strategy encompasses a series of actions and tasks which ultimately established the intended change within the organization. However, in order to successfully implement a plan, the resources required as well as the time frame required need to be identified appropriately. Apart from the identification of resources and time, it is also important to define or set a parameter on the basis of which the implementation process will be monitored. Apple is arguably one of the most flourishing companies of the world and has one of the most noteworthy brand names of the modern era. The new product launch of the company is an awaited event across the globe and customers have high anticipations from the products of the company. Furthermore, the financial performance of the company is also exemplary. However, the success of the company can be attributed to two main factors; the presence of innovation in every division the company and the visionary leadership of Steve Jobs. The company headquartered at California, USA operates in almost every part of the world. As of 2013, the company had 408 retail outlets spread across 14 countries of the world. The competitors of the company are Samsung, LG, Nokia, Panasonic and Sharp to name a few. The company targets only higher income group and as a result of that, the market size of the company is limited.... It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product (Binder & Witt, 2011). As mentioned earlier the company has been losing significant sales volume due to poor after sales service. Therefore in order to get rid of this, the company proposes to develop an online service platform where the products will be serviced. In this platform, any kind of software related issues will be resolved by the company itself and the user do not have to physically visit the store or service centre. The users need to connect their phone to the network and need to give the access of the phone. The service engineers on the other side will gain control of the phone through remote access and will be able to make the necessary modifications and restorations. However development and implementation plan is a complex task and requires time and resources. Functional Tactics The functional tactics undertaken by a company plays a critical role in the implementation process of a strategy. The first and foremost concern pertaining to the implementation process of any strategy in the organization is to convert the current strategies into actions throughout the entire organization. The functional tactics in this context is principally responsible for identifying the specific and immediate action that the company must take so as to ensure proper implementation of the business strategy. In this context, the objectives of the company are to implement an online service platform and in order to implement it the following are the financial tactics or the immediate action that the company needs to take. The first task and

HR and Leadership (new) Essay Example | Topics and Well Written Essays - 3000 words

HR and Leadership (new) - Essay Example ather than decision making. For HR to be leading the department should employ effective strategy and solution to resourcing and ensuring there is talent planning and development, service delivery is at its best with well-coordinated systems of communication which involves employee engagement and relations. Thus leading HR should be determined in performance and must reward employees on good work done. Above all the human resource management should be of credible personality, driven to deliver, decisive thinkers, role model and should have courage to challenge actions in the organization. Organization is important to ensure delivery of services and attainment of objectives if structural changes are effectively managed (Woodrow, 2012). Organizational structure of any firms matters a lot as if it’s well organized it will be easy to effect changes because the values , believes and attitudes set by an organization so there is well spelt out procedure on how everything is coordinate d in the organization including , communication systems and responds to the environment. Strategic human resource management relies mostly on resource based view of the firm which suggests human resource practices leads to high performance and sustained in competitive environment. Top management should ensure high technology is employed in firms to enable HR practices build up mentoring, give incentives to performing workers and also enable performance appraisal which encourages development of working relationship (Collins&Clark, 2003). HRM and worker performance Human resource development can be achieved be ensuring you hire only qualified individuals with potential of learning and adapting to changes and training them to increase their performance and increasing knowledge assets in the organization. Human resource management creates value and increases firm’s performance and also increases interactions between employees and customers which in turn shapes customers perspecti ve of the quality of service they obtain from the firm. If the employee put time and effort in satisfying customers’ needs this increases customers buying behavior and trust in the firms products hence the firm is able to maintain existing customers and all gain new ones as customer experience ultimately attracts new clients. Commitment of human resource department, impact the willingness of employee to satisfy customer’s needs and the general performance of the firm (McClean, 2009). HR departments have being viewed as the greatest assets in any organization and are actively involved in selection , training and ensuring changes are implemented to increase the performance of the firm is competitive in the current environment which translates to good results both financially and product wise . HR department must comply with the organizations objectives in order to ensure that any changes they impose are compatible with the client’s needs. Before any change is prop osed should be wide consultation among top management to ensure it’

Logistics and Operations Management Essay Example | Topics and Well Written Essays - 1000 words

Logistics and Operations Management - Essay Example Aggregate planning also enables planners to effectively make decisions concerning changes in employment, output rates, and inventory levels and back orders (Stevenson, Chuong 615). It also helps in the implementation of plans and prediction of changes in demand. Aggregate planning helps an organization in the budgeting process and in the synchronization of flow throughout the supply chain (Stevenson, Chuong 617- 618). The most common decisions variables for both manufacturing and service setting are short term decisions, intermediate decisions and long term decisions (Stevenson, Chuong 615). Long term decisions include where to locate the organization, its layout and product design. Intermediate decisions involve employment issues, subcontracting, output, and back orders. Finally, the short term decisions involve job assignments, order quantities, machine loading and work schedules. There are increased inventory costs due to the added expense. The other disadvantage is that there is an increase in idle time and overtime and this becomes very costly for the organization. In addition, the utilization of resources in the organization will keep on varying with time due to the instability in workforce ((Stevenson, Chuong 622)). By maintaining a level workforce, an organization increases morale of employees and this makes them to be more dedicated in their work. The process is also less disruptive to managers since they do not keep on hiring and lying off workers ((Stevenson, Chuong 622)). The process can sometimes be very costly especially the hiring and lying off of workers. There is the risk of hiring insufficient and unskilled workers which may result to poor job performance. Lastly, the job can involve a lot of paper work in the hiring and lying off workers and maintain their file (Stevenson, Chuong 622) The process provides for stability in the use of facilities and equipments in the

Tort of Negligence Essay Example for Free

Tort of Negligence Essay Question 1 What legal issues does this situation raise and what are the possible legal consequences? Issue 1 duty of care The tort of negligence to be constituted depend on whether the defendant violate the principle of ‘Duty 0f Care’. Because of the case of Donoghue v Stevenson [1], ‘Duty 0f Care’ has been established in common law: 1. Defendant whether or not fulfill the duty of care. 2. That defendant whether or not breached that duty. 3. whether Breach the duty of care is the main reason to resulting in infringement. 4. Whether the plaintiff suffered virtual damage as a result of the breach. The bank operators have a duty of care towards the customers if they should have known about the danger around the workplace. in other words, the operators have to consider the likelihood of occurrence before suffered injury. The duty of the bank in this situation was that take such care for safety as was reasonable in the circumstances, and to protect that customers from risk of injury which could be foreseen and avoided. The result of some negligence cases was depend on whether defendant owed the plaintiff a duty of care or not. In this scenario, the plaintiff was a elderly man who slip and fall on the floor holding his knee and obviously in pain. did Sam(trainee employee), the manager or the corporation owe a duty of care to the customer(the elderly man)? And did they breach their duty of care? Was the brank corporation and the Adelaide branch manager liable for the negligence of its employees(sam) In this case, the elderly man in order to achieve a successful outcome in this situation have to prove the bank owed a duty to its customer and breach that duty, then also need to prove that the bank breach of the duty caused the elderly man injury and that the injury caused he damages. In other words, but for the defendants actions, the elderly mans injury would not have occurred. The injury must have been reasonably foreseeable by the defendant, not the elderly man because of he could not be able to foresee the risk and never put themselves in danger. Since the elderly man slipped and fell near the entrance, and as a result of that slip and fall, he injured his knee. And also found out that the water was on the floor without cleaned up, and there was no sign warning customers of the slippery. The court may be more likely to find that the defendant owed a duty to the old man. Especially Sam and other trainee were not concerned about the elderly man.the court should be consider that Bank for as a financial business service organizations, its should be guaranteed the safety of the customers around the workplace. However, on the other hand, the elderly man need to catch the bus and run up also leads to slip and fall. in this regard he has a part of responsibility which should reduce the liability of bank. Here is a negligence case that similarly to this scenario that may helpful to analysis this case. Strong v Wool-worths Limited [2012] HCA 5[2]: High Court confirms retailers responsibility for slipping hazard. Ms Strong were disabled and required to use crutches to walking in the shopping Centre and she was suffered injury. her crutch touch a greasy chip that was lying on the floor. She slipped and fell and injury seriously. In the prime of case, the court judge-ment dismissed due to the powerless prove that wool-worths caused he damages. In especial there was no evidence that knowing exactly how long the chip had lying on the floor. However, she appealed in the high court and it was successful because of the court found the prove that the Wool-worths ‘s responsible area had not been check up in the 4 hours between the store opening and the time of Ms strong slip and fall. Wool-worths done’t have a sufficient system of cleaning and check up without a doubt. Finally, the both cases are negligent case and both regard to slip and fall. It could be a very helpful reference for this case, that the court might more likely to In favor of the plaintiff. Issue 2 Negligent misstatement In this scenario, Global Banking Corporation decides to hire more new trainees that could be reduce the salaries costs and also give the opportunity to young people. The Adelaide branch arrange its new junior recruits on its enquiry desk to serve new and existing customers. two weeks ago, the manager was really satisfied. From the current situation, The new staff are young and enthusiastic and situation was excellent and surprised. But if we follow the situation that had developed we could found that since new recruits just like Sam was young and lack experience, they might Looks efficient, but the quality of answers was low in fact. And the trainee giving advice to customers actually owes a duty of care seriously which because that they should know that the elderly man(plaintiff) intends to rely on the advice and the advice is a serious nature that the elderly man can not afford the risk obviously. it is hard to believe that they have enough strength of explanation to offer professi onal and accurate advice for the investors especially for the investment consultancy work. Finally, the legal status of trainee remains controversial. Sometimes can not properly protect their legitimate rights like the corporation whether follow the minimum salary rules. Issue 3 Vicarious Liability Was the brank corporation and the Adelaide branch manager liable for the negligence of its employees(sam)ï ¼Å¸According to the common law that vicarious liability is expressed in three main forms, there are Employability, the principal responsibility and parental responsibility. In this case, the elderly man can sue the employees or the owner. if the employee injure the customers during their employment, the employer should be take the responsibility. Most of the victims sued the latter, this is a very practical approach, because the employer often rich than their employees. Question 2 Discuss possible defence and other legal principles which might be raised to avoid or lessen liability, having regard to all the facts. A successful defense for the defendant could be exempt all or part of the damages liability. Therefore, an effective defense is to prove that the defendant did not infringing. In this case, to establish contributory negligence that the plaintiff was negligence in failing to look after themselves. the elderly man need to catch the bus and run up also leads to slip and fall. in this regard he has a part of responsibility which should reduce the liability of bank. Is worth mentioning that the standard of the contributory negligence has been criticized for being too harsh in Western countries. This is because sometimes the fault of plaintiff is much smaller than defendant have. Of course, the comparative negligence principle has been criticized too, which is due to if someone who filed a lawsuit in order to obtain the 2% of the damages and the remaining 98% was due to their own recklessness or negligence, the jury often compassion for the weak and support the proceedings thus lose their the principle of fairness.

Making Renewable Energy SMART using Internet of Things (IOT)

Making Renewable Energy SMART using Internet of Things (IOT) Manuj Darbar, Kripa Shankar Pathak, Rajesh Goel Abstract: The paper highlights the cooperative behaviour of Multi agent systems by combining various renewal energy sources and then feeding the power to the grid. The process uses 6LoWPAN protocol to communicate with each other and C-ARTAGOs interface control with Guarde properties to intelligently manage the demand and supply. Keywords: SMART Grids, Renewal Energy sources, IoT. 1.0 INTRODUCTION Renewal energy is inspired by natural resources for energy conversion. Till date natural resources which are exploited for conversion of energy are: Wind, Biomass and Solar Power with the upsurge in energy demand countries are switching to alternative energy sources. These alternative sources could be Wind, Biomass or Solar Energy. Denmark tops the list with a very high penetration of renewal energy producing nearly 20% of total electricity demand. There is a paradigm shift from traditional method of generating power to renewal energy systems. There are two broad areas of research in renewal energy: Energy Transition, Energy Storage. Energy transition deals with conversion of natural energy into some form (Generally Electrical, Energy storage refers to store the energy generated by Natural resource generally solar cells uphill now manufacturers are using Conventional method of installing these energy sources, with the development of Internet of things the objects are made SMART. They can adjust output according to environment making them adaptive[2,3]. Unlike conventional internet, IOT supportive device usage with a very low bandwidth moreover the transmission is also inter sensor the novelty in this research area is to derive maximum efficiency from the entire setup. Each of the device will have an embedded chip sensor grid and communication link of all the connectivity nodes which are finally converted to cloud (P-cloud) for processing. For instance let up take the case of wind turbine, is case of any dynamic change in the operation of one turbine it is to be communicated to the cloud and all the turbines in li ne with turbine automatically adjust themselves, a self healing Immunization is injected which tunes the particular turbine in line with the other turbines. To manage the coherency between generation and storage battery signals and other parameters are sent to cloud for processing accordingly an adjustment/find turn of signal is generated to maintain the rhythm. Nowadays a new operating system like Windows and Linux has been developed specially catering to the needs of Internet of Things (IOT) named Contiki. Similarly we can apply for solar cell where a cell submits its health report on P-cloud on regular intervals. Some of the embedded systems supporting IOT are XBee, Rasberey pie and Cognitive Radio[8,9] Supporting Extended Environmental Markup Language, a type of XML document used in PACHUBED (suitable for public upload, download and display of data for Internet connected Networks. 2.0 MODEL DEVELOPMENT The paper highlights the development of a Toolkit for efficient management of Wind Energy and Solar Energy and feeding into the grid. In order to achieve synchronization between Wind grid, Solar Grid and existing grid we use the concept of Multi-agent system. These intelligent agents are integrated to a form self organizing net using swarming technique. Each of the wind mill and solar grid is connected by 6 LOWPAN Sensor devices. 6 LOWPAN is made up of Low-power wireless are networks. Which are IPV6 stub network. An Ad LOWPAN is not connected to the internet that operates without infrastructure. Figure 1 : Layer Architecture 6 LOWPAN In our framework we will be using Extended LOWPAN consisting of multiple edge routers. LOWPAN works on the principle of neighbor discovery (ND) LOWPAN needs participate in more than one LOWPAN at the same time also known as multi-homing. The protocol stack of 6 LOWPAN Protocol stack consists of Application, Transport, Network, Data Link and Physical. The Architecture of 6 LOWPAN consists of 1 Pv6 Internet connected to Remote sensor and an Edge Router which is connected with P2P link. This Edge Router consists of various Nodes of 6 LOWPAN (Figure 2) Figure 2: 6 LOWPAN Connection (Adopted from 6 LOWPAN – The wireless embedded Internet) Neighbor Discovery in LOWPAN includes a built in feature for dealing with Micro mobility. All the messages generated are being monitored and tracked by the Central Control Unit which feeds the power to the grid. Consider a scenario where grid of Wind Mills is installed, a grid of solar cells (figure 3). Figure 3: Multi-Agent System for Autonomic Control The above figure highlights the 6 LOWPAN sensor networks which is connected to each Wind Mill and Solar Panels. It is connected to the Control Centre by the help of an interface using 1Pv6 server and P2P connection by the Edge Router. The real time protocol for streaming the signals uses UDP which is an widely used for sensor data streams. The use Web services by the Control Centre helps in linking the current weather conditions (Sunny) or (windy) to Grid synchronizer which informs the Grid about the necessary invariability and power delivery in the Grid. In order to simulate the entire set-up we use the concept of C-ArtAgo developed by Alassendro Ricei et al. [1]. It is a platform for providing a general-purpose programming model. It works on two different aspects Agents and Artifacts. It is modeled in terms of set of artifacts programmed by MAS. Secondly the artifact collaborate each other using the combination of 6 LOWPAN communication[3,5,7] defined in FIPA standard protocols. The FIPA protocol[10,11] uses some of the concept of high-level interaction. It is categorised into three sections: (1) Basic Protocols (2) Network Protocol Contractual FIPA (3) Protocols FIPA Auctions. Since the Network protocol and Protocols FIPA Auctions are used when a electronic commerce has to be established. We will be using Basic Protocols of FIPA. The FIPA Basic Protocol allows an agent to request to another agent to perform certain action. It is combined with 6 LOWPAN Protocol to generate a standard set of communication link given in figure 4. Figure 4: AUML Representation of 6 LOWPAN FIPA Protocol quarry. This protocol allows an agent to request to another agent to perform certain action. The agent on receiving the request indicates whether it accepts or rejects the request. The FIPA protocol is further supported by conditional quarry protocol FIPA which allows an agent to request agent to perform an action when a certain condition is satisfied. The request protocol allows an agent to make an inquiry. The Agent on accepting the request can than acceptor refuse to provide information. (C-ArtAgo has a layerical structure with MAS acting as an middle layer. (figure 5) Figure 5 : Layerical Representation of MAS with CARTAGO Consider a scenario where we have to integrate Solar grid, Wind Grid and Normal Supply side grid by using guidance from the Web Service agent. The Web service agent we have used here are: The Weather services and Load Demand services provided by distribution agencies. In order to collaborate all the above entities we treat them as intelligent agents. In order to collaborate all the above agents we use (C-ARTAGOs usage interface control with Guarde properties. The operation control is either enabled or disabled. The Agent side side Use is used to trigger the Action, if USE + ENABLED then Action is Triggered otherwise the Action is stopped / Suspended. The sample program using Guard is described as: import alice.catrago.*; import java.until.*; public class Intelligent Agent extends Artifact { private Linked List sensor; void init (int max){ Sensors = new LinkedList define ( ) bsproperty (max-sensors, nmax); define Obs property (n_sensors,0); } @OPERATION (guard = n_sensors = active) void sense (device Id) {sensors.add (sensor); updatedObsProperty (n_IPv6, services, sensor.udp); } @GUARD boolean Grid Demand Not Full (set sensors) {intmax Agents = getobsProperty (max_agents). int value ( ) ; return agent size ( ) } } The above code deals with the problem of concurrent systems which requires effective coordination between produces agent (Solar Agent Windmill Agent) and SupplyAgent (The Supply grid). The use of Guard operation in Boolean option provides a necessary control giving the exact amount of Windmills / Solar panels currently active and based on Web service agent communication and the grid requirement the Boolean values change accordingly. 4.0 Conclusion: The paper introduces a framework for specifying the interaction between various types of intelligent agents. The coordination between the solar agent and Wind Mill agent is achieved by 6LOWPAN devices connected on IPv6 environment. The communication is achieved by Web Senor connected with Web services which guides about the environmental conditions and Peak Demand variations which is going to come in next couple of days. System uses FIPA protocol architecture for multi agent coordination. References: Book Section: [1] Alessandro Piunti, Michele A Viroli, Mirko A Omicini, Andrea Amal, Environment Programming in CArtAgO†, pp: 259-2188, Multi Agen Programming, 2009, Springer US. Research Papers: [2] Lehtoranta, O., Seppà ¤là ¤, J., Koivisto, H., and Koivo, H., â€Å"Adaptive District Heat Load Forecasting using Neural Networks†, in Proceedings of Third International Symposium on Soft Computing for Industry, Maui, USA, 2000. [3] M Darbari, VK Singh, R Asthana, â€Å"N-Dimensional Self Organizing Petrinets for Urban Traffic Modeling†, International Journal of Computer Science Issues (IJCSI) 7 (4), 37-40, 2010. [4] N Dhanda, M Darbari, NJ Ahuja, â€Å"Development of Multi Agent Activity Theory e-Learning (MATeL) Framework Focusing on Indian Scenario† , International Review on Computers Software 7 (4), 1624-1628, 2012. [5] M Darbari, VK Singh, R Asthana, S Prakash, â€Å"N-Dimensional Self Organizing Petrinets for Urban Traffic Modeling†, International Journal of Computer Science Issues (IJCSI) 7 (4), 37-40, 2010. [6] M Darbari, P Sahai, â€Å"Adaptive e-learning using Granulerised Agent Framework†, International Journal of Scientific and Engineering Research 5 (3), 167-171,2014. [7] Mà ¼ller, J.P., â€Å"A Cooperation Model for Autonomous Agents†, Intelligent Agents III, Springer, 1997. [8] Malone, T., and Crowston, K., â€Å"The interdisciplinary study of coordination†,  ACM Computing Surveys,V ol. 26(1), 1994. [9] Nwana, H.S., Lee, L., Jennings, N.R., â€Å"Co-ordination in software agents systems†, BT Technology Journal. Vol 14(4), 1996. [10] Shoham, Y., and Tennenholtz, M., â€Å"On the synthesis of useful social laws for artificial agent societies†, in Proceedings of the 10th National Conference on Artificial Intelligence, pp. 276-281, 1992. [11] Wooldridge, M., Jennings, N.J., and Kinny, D., â€Å"The Gaia Methodology for Agent-Oriented Analysis and Design†, Journal of Autonomous Agents and Multi-Agent Systems, Vol. 3(3) pp.285-312, 2000.

Things Fall Apart :: essays research papers

Things Fall Apart Essay   Ã‚  Ã‚  Ã‚  Ã‚  The book Things Fall Apart by Chinua Achebe definitely has a fitting title. It explains how two cultures with different ideas and beliefs can clash and be intolerant towards one another. Most of the theme is developed through the plot of the story and through a man and his struggle against fear and anger (the main character, Okonkwo). Throughout the book he tries to resolve the problems that develop all around him and within himself. As the story progresses, conflict overwhelms him and leads to his downfall and the downfall of the Ibo culture.   Ã‚  Ã‚  Ã‚  Ã‚  One part of the book that shows how the title is developed is when Okonkwo's character is introduced and explained to the reader. The author tells how he is shameful of his father and that he is belligerent and cold-hearted. Pointing out these flaws in Okonkwo's character seems to foreshadow his downfall. Since Okonkwo probably represents the 'intolerant culture';, that culture's downfall is also foreshadowed. Later more obvious instances occur. Okonkwo kills Ikemefuna, who is like a son to him. His decision of killing the boy is definitely unreasonable, and he only acts on what he was told was right. Just like the rest of the clan he follows these customs that seem immoral and unjust to other cultures. In another part of the story, Okonkwo is banished from his fatherland. This incident is the first where he is punished greatly for his actions. It marks a turning point in Okonkwo's downfall, and therefore the downfall of the traditional culture that he stands for. His hopes and aspirations are almost forgotten while he is away from Umuofia, and he desperately tries to regain his status when he returns. During this period of time, Okonkwo also discovers that his son has converted to his enemy's ways and beliefs. He abandons his son, and doesn't want to be his father any longer. This shows that his relationships with family and other people are beginning to 'fall apart';. The most obvious development of the theme and title takes place at the end of the book, when the final clash of cultures occurs.

Draculas Love Story Essay -- Essays Papers

Dracula's Love Story Bram Stoker’s Dracula is the title of Francis Ford Coppola’s film adaptation of the classic novel Dracula. Coppola signified that the film would stay with the original plot and theme from the novel by putting the author’s name in the title of the film. However, even though he claims that his film is patterned after the novel, Coppola still could not help but put his own twist on the novel by sensualizing the story and adding a love story between Dracula and Mina. By adding a romantic subplot, Coppola makes the viewers feel sympathy for the evil Dracula when he is finally killed at the hand of his loved one. Also, the character of Mina turns from heroine in the novel to victim in the movie by having her fall in love with Dracula. Coppola changes the original story of Dracula in the film adaptation in many ways by the addition of a love story between Dracula and Mina. In the film adaptation of Dracula, the origins of the title character are explained to provide a motive for the love obsession between the title character and his lover. In the film, Dracula is said to be the notorious prince of Romania known as Vlad the Impaler. This idea stems from a theory that Bram Stoker actually patterned the character of Dracula after a real prince of Romania named Voivode. The movie shows that after a very bloody battle in 1463 against the Turks, Prince Vlad came back to his castle in Transylvania to find that his adored Elisabeta (played by Winona Ryder) had committed suicide. Dracula says, â€Å"I, Dracula, Voivode of Transylvania, will arise from my own death to avenge hers with all the powers of darkness!† He condemns God and makes a pact with the devil to become immortal by feeding on other ... ...f Dracula’s birth into the world of the undead lays the foundation for the love affair between Dracula and Mina. However, the love story changes the characters of Dracula and Mina drastically from the novel. In the film, Dracula is a character with whom the viewer sympathizes while in the novel he is feared. Mina’s character is strong willed in the novel while in the film she is weak and pathetic. Coppola’s adaptation destroys the characterization of the novel, taking away from Stoker’s image for the novel. The movie, instead of being titled Bram Stoker’s Dracula, should have been titled "Francis Ford Coppola’s Dracula". Works Cited Bram Stoker’s Dracula. Dir. Francis Ford Coppola. Perf. Gary Oldman, Winona Ryder, Keanu Reeves, and Sir Anthony Hopkins. Columbia TriStar Home Video, 1992. Stoker, Bram. Dracula. New York: Penguin Books, 1993.

Black Boy By Richard Wright :: essays research papers

The conflicts between man and bigotry have caused casualties within man, which caused them to become victims. In the novel Black Boy Richard Wright explores the struggles throughout his life has been the victim of abuse from his coworkers, family, and his classmates, due to this he is able to return his pain and he becomes a victimizer.   Ã‚  Ã‚  Ã‚  Ã‚  Wright depicts the victimizing tendencies of the members of his dysfunctional family. In the beginning Wright a first notice something is wrong with his family when his father goes to work and never comes back. This instance confused Wright making him unstable and untamed without restrictions. The next time Wright sees his father is during court when his mother was asking him to pay child support. This is the moment that Wright feels resentment for his father when he sees his father smiling throughout the court conflict while his mother was crying. Another occasion where Wright becomes a victim is when his mother makes Wright to accompany her to ask his father for money. When they were ready to ask his father for the money they found him with another woman getting â€Å"comfortable†. As Wrights’ mother asks for the money his father laughs at them and says he doesn’t have any money. When the woman that his father is with looks at Wright she say s Wright was cute and that his father should give him something. This causes Wright to become embarrassed and hurt because when that woman told his father to give him something the only thing his father would give him was a nickel. The moment that Wright becomes a victim is when his father laughed and put the nickel back into his pocket. Another instance, which happens throughout the novel, is the verbal actions taken toward Wright. Throughout this whole novel the readers see that his family yells at Wright at least once a day. All of that yelling has to victimize Wright because it had the reader’s attention. Through all of his trouble at home Wright turned is fear into anger and in turn became the victimizer. One instance is when he takes out razor blades and threatens them again his uncle. Then there was an occasion when he killed a cat just because his father told him to kill it in a sarcastic way. Another time was when he physically fought his aunt because she was trying to beat him.

City & Guilds Essay

1.1Explain the importance of continually improving knowledge and practice. New ways of working are always being developed so it is wise to attend and provide up-to-date learning opportunities for all staff. Also there can be changes to laws, legislation and policy so it is of great importance to make staff aware of these changes so they can reflect them in their practice. 1.2 Analyse potential barriers to professional development. Potential barriers of professional development can be: Not enough funding and other resources provided by the company. oNot enough staff. Staff can’t be expected to work all their work hours and attend extra training on top, this may cause burn out for the staff and also result in them not taking in as much of the training that they should because they are tired. oFear and lack of confidence in learning to additional learning. oLack of time because due to working lots of hours Worry that staff will gain the extra training and then leave the company oLack of flexible working to take into account the extra learning oLack of IT skills 1.3 Compare the use of different sources and systems of support for professional development Within Holme Farm we use our supervision sessions to discuss professional development. This can also be discussed in a group within our staff meetings. Staff can use the supervision to discuss issues regarding their own personal professional development in private if they wish to do so. Group supervision regarding professional development can be held and this can enable staff to identify other members of staff who have that same learning style as themselves thus enabling them to gain help and support from each other. This is the way personally I like to discuss my professional development. Holme farm staffs are offered access to a wide range of literature to enhance their level of understanding of the young people in our care. This way of learning is not suitable for all so individual and group sessions are offered to staff regarding issues that our young people face. This was of learning is a more direct approach as questions can be asked along the way but the benefits of the written literature is that it can be returned to at any time and re read and reviewed. 1.4 Explain factors to consider when selecting opportunities and activities for keeping knowledge and practice up to date. Appropriately identify what learning opportunities workers need for their continuing professional development. Identifying what learning and development needs each worker has and linking job descriptions and carer specifications to relevant training and development. These need to be based on the learning levels of each worker. As a part of the management team I need to make sure that the time when any training or learning opportunities are to take place that all the shifts are appropriately covered and there is nothing thing going on that could cause the training/learning not to take place. For example around the Christmas and summer period when our young people are not in education and extra activities are taking place. 4.1 Compare models of reflective practice. One model of reflection is the ‘Gibb’s Reflective Cycle. This model is a recognised framework for reflection. The Gibbs model consists of six stages to complete one cycle. The cycle begins with a description of the event, the next stage is to analyse our feelings, third is an evaluation of the experience, the fourth stage is for us to analyse the event to make sense of the experience, fifth stage is a conclusion of what else could have been done and final stage is an action plan to prepare if a similar situation should arise again. The Gibbs model encourages us to reflect as individuals. Kolb’s reflective model is centred around changing of information into knowledge. This takes place after a situation has occurred and it involves reflecting on the experience, gaining a general understanding of the concepts encountered during the experience and then testing these general understandings on a new situation. In this way the knowledge that is gained from a situation is continuously applied and reapplied. The Gibbs model has five stages which enable you to break down what has happened and the fully understand how, why and where changes can be made next time around. Kolb’s cycle only has four parts and these are all based on solid facts and not how you feel and the emotions that run alongside a situation whether it be good or bad. Gibbs cycle takes into account you own personal thoughts and feelings. The language that Kolb’s cycle is written in is quite technical and could be quite hard to  understand, whereas Gibbs cycle is written in simple English and is clear to understand what it is asking. Kolb’s Modle of Reflection 4.2 Explain the importance of reflective practice to improve performance. Reflective practice is important, as reflection enables us to improve skills and learn from experiences. This enables better practice in the future. Reflection allows you identify areas of good and bad practice that you may have experienced or observed. When analysing these experiences it is hoped that you learn and improve skills and knowledge. We use reflection as a tool to learn from experiences so that we can understand and develop our knowledge and skills, it helps us as professionals bridge the gap between theory and practice.

Perceptual Maps in Marketing Simulation Summary Essay

Perceptual maps help to improve a company’s current product on the market by mapping consumer expectation of the product. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. The Marketing Dictionary defines perceptual maps as a â€Å"process by which consumers’ perceptions of an existing product are charted† (n.d., para. 1). In this paper the three phases of the simulation, the situation, recommended solution, and results will be discussed. In addition there will be a discussion on relationship between differentiation and positioning of products or services and the impact of the product life cycle on marketing. Phase I (2Ãâ€"01)Sales of the Cruiser Thorr are decreasing. This is so because the Cruiser Thorr’s target consumers are aging and their tastes have begun to outgrow the lifestyle that Cruiser Thorr symbolizes. In addition to this issue, younger consumers are more interested in lower priced motorcycles due to their lower personal disposable incomes and they do not indentify with Cruiser Thorr’s lifestyle image. This scenario wanted to determine the Cruiser Thor’s position in the market by choosing four relevant parameters that will reflect the highest potential. For phase I the parameters that were chosen were lifestyle image, services offered, price, and quality engineering. Lifestyle image was chosen since the image for the Cruiser Thorr was being outgrown by the aging target audience and was not identifiable with younger consumers. Since the Cruiser Thorr’s lifestyle image is set very high any vital information gathered will be highly useful to maintain that level of image so that it satisfies both an older and younger audience. Services offered was another parameter chosen because compared to their competitors the services offered by the Cruiser Thorr are limited. The more frills a product comes with, the more it may heighten the desire for it. The third parameter that was chosen was price. Price was chosen because for many consumers price is one of the most important factors in making a buying decision. Furthermore, it was stated earlier that younger consumers were more interested in lower priced motorcycles. Finding out how much is too much as well as how low can you go without diluting brand image will be important in determining the  appropriate price tag to spark consumer interest. The last parameter chosen was quality engineering. This was chosen because of the fact that the Cruiser Thorr will not be able to maintain a high brand image without this feature (University of Phoenix, 2004). The decision to use lifestyle image, services offered, price, and quality engineering were the appropriate parameters to use. The parameters that were chosen were fundamental to the perceptual map and gave the best perspective as opposed to the other options. Phase II The position of the Cruiser Thorr is determined by the perceptual map and this position has not helped sales. This scenario calls for the marketing manager to create a marketing plan that will either reposition the Cruiser Thorr or launch a new motorcycle. Upon researching threats and weaknesses of Thorr Motorcycles, the decision was made to launch a new motorcycle, the RRoth, which will grab the attention of younger consumers. With the new launch the marketing mix needed to be determined. The price for the new RRoth was set between $13,000 and $15,000. This price range was chosen because earlier surveys conducted showed that the younger consumers were more interested in lower priced motorcycles. The types of promotions chosen were sponsored events at Daytona, offering insurance and protection plans, free test rides, publicize through Hollywood films, and providing giveaway merchandise. These were all chosen because of the high amount of appeal these types of promotional methods would have on younger consumers. The places chosen to promote the RRoth were the internet (Manufacturer’s Web site), Dealers, and Distributors. These options were chosen because of the accessibility to younger consumers, especially the internet. The services chosen were training to dealers, customization options, and financial services. Training to dealers was chosen so that the dealers can provide detailed and accurate information about the products sold. Customization options were chosen because this would add to the cool and youthful image of the RRoth. Financial services were chosen because the younger consumers indicated an interest in financing options. Choosing to launch a new motorcycle turned out to be a good decision. The marketing mix options chosen were the most optimal for the formulation of a differentiation strategy. Phase III It has been a year since the marketing plan was implemented and it is now time to determine if the plans have or have not been a success. Consumer perceptions of the Cruiser Thorr and the RRoth have been surveyed and a perceptual map will show whether or not the marketing activities have been a success. The marketing manager has to interpret market research to plot brand attributes of Cruiser Thorr. In addition, attributes relevant to the RRoth need to be chosen and interpreted to create RRoth’s perceptual map. The Cruiser Thorr was rated in lifestyle image at 9 because initially this was rated very high. A nine would be most appropriate. For price a rate of 4 was chosen because consumers saw this particular motorcycle as pricey compared to other brands. A rating of 4 or 5 would be appropriate. Services offered are rated at a 7 because services for the Cruiser Thorr is limited compared to competitors but were revamped because of consumer response. A rating of 7 is most appropriate. Quality engineering was rated at 8 because consumers think that Cruiser Thorr’s engine is the best. A rating of 8 is very appropriate. The RRoth was rated at a 7 for lifestyle image because like other Thorr motorcycles consumers are already considering it a status symbol. The rating chosen was the appropriate choice. Price was rated at 8 because the RRoth is cheaper than the Cruiser Thorr in order to target a younger consumer. An 8 rating is appropriate. Cool was chosen for the RRoth because of the younger audience and a rating of 8 was chosen. A rating of 8 was most appropriate. Relationship between differentiation and positioning of products or servicesDifferentiation of product is according to Investopedia â€Å"a marketing process that showcases the differences between products† (Investopedia, .n.d., para. 1). Positioning of products is â€Å"the consumer perception of a product or service as compared to its competition† (Lake, n.d., para. 1). The relationship is that in order for a company to be a leader in that particular industry not only do they have to differentiate themselves from  the competition, but they must also secure a position in the market that when consumers needs need to be met, that company will be number one on the list in consumer’s minds. The repositioning of the product in the simulation is what I had expected. It was expected because one of the main issues was the changing perceptions of the consumers and there was nothing wrong with the physical product. Tastes were changing but the product was still of high quality. Like many companies they offered a fresh new product and for Thorr Motorcycles this attracted younger consumers. But they did not totally scrap efforts on the Cruiser Thorr and worked on revamping the image. Product Life Cycle The impact the product life cycle has on marketing is that business need to plan their products around the product life cycle. Knowing where the product is on the cycle, marketing strategies can be adjusted to maintain profitability. â€Å"A particular firm’s marketing mix usually must change during the product life cycle† (Perreault et al, 2004, pg. 270). In the simulation the Cruiser Thorr was in the decline stage of the life cycle as their sales were declining rapidly. The declining sales were because the older audience’s tastes were outgrowing the Cruiser Thorr and younger consumers were put off by the high price. Because Cruiser Thorr was in decline stage, a new motorcycle, the RRoth was introduced to the life cycle and aimed at a different target group to revamp sales and consumer perception. ConclusionThe perceptual map helped to determine consumer expectations for Thorr Motorcycles. Precise parameters were determined to hone in on exactly what they wanted and expected from the company. This ultimately is what enabled Thorr Motorcycles to reposition consumer perceptions back to where Thorr motors wanted. In this paper the three phases of the simulation, the situation, recommended solution, and results were discussed. In addition there was a discussion on relationship between differentiation and positioning of products or services and the impact of the product life cycle on marketing. References: Differentiation. (n.d.). Definition. Retrieved on February 16, 2008  from,http://www.investopedia.com/terms/p/product_differentiation.aspLake, L. (n.d.). Product Positioning Definition. Retrieved on February 16, 2008 from,http://marketing.about.com/od/marketingglossary/g/prodpostdef.htmPerceptual mapping. (n.d.). Dictionary of Marketing Terms. Retrieved February 16,2008, from Answers.com Web site:http://www.answers.com/topic/perceptual-mappingPerreault, W.D., & McCarthy, E.J. (2004). Basic Marketing: A Global-ManagerialApproach. McGraw-Hill CompaniesUniversity of Phoenix. (2006). General Marketing. Retrieved February 16, 2008, fromUniversity of Phoenix, Resource, Simulation, MKT421-Marketing Web site:https://mycampus.phoenix.edu/secure/resource/vendors/tata/UBAMsims/general_marketing/general_marketing_perceptual_maps_simulation.html

Lebron Interview Analysis

With this decision Lebanon composed this essay in o deer to explain himself; to his Miami fans and the rest of the world. Lebanon does not want to be hated in Miami. In Lebanon James' homecoming article he misleads the reader; coming home does not reveal his motives, basketball championships remain the main cause for betray Months after Lebanon James finalized his decision to leave, sports analysts debt dated the true reasons behind his motives. Coming home eases Lebanon decision, but f ails to reveal the entire picture. Lebanon James plays basketball better than any man in the world d, he obviously cares if he plays on a good team or not.Lebanon wouldn't abandon a talented t am for a subpart squad. â€Å"l went to Miami because of Dead and (B. † (Para. 3). Lebanon first moved due to appeal of talented players. Lebanon's second decision mirrors his first m eve. Lebanon will continue to argue that he desires to return home due to his love for Cleveland d, but he's hiding the tr uth. In reality Cleveland homes a championship caliber basketball team. Cleveland future seems promising with young stars like Keri Irving and now Kevin Love. Lebanon realizes this and seizes the opportunity. Going home just adds to the glory of it all.Even Though Lebanon grew up in Ohio, he loved his time away in Miami. â€Å"l will always think of Miami as my second home† (Para. 2). Lebanon loved Miami; leaving sol Ely off being homesick makes no sense. Lebanon stated that he would not move anywhere without a beach in an interview before revealing his final decision. In case you didn't know, the re aren't any beaches in Cleveland. Lebanon decided to leave Miami due to the potential of T he Cavaliers. Lebanon expresses his desire to win an NAB championship once again, especial Ii for Ohio. Lebanon acts modest about The Cavaliers skill in saying â€Å"We're not ready eight now. (Paragraph 8) in attempt to ease the hate from Miami fans. Lebanon attempts t o downsize the team by labeling them young and inexperienced, but he also acknowledges the Eire talent. Doing this allows Lebanon to appeal to both crowds. Despite his best efforts most see through his attempt to mislead. Lebanon acts like his road to success will take years. Lebanon compares his move to Cleveland to his first move made in 2010. He go sees on to say â€Å"I wanton win next year, but I'm realistic. It will be a long process, much 10 anger than it was in 2010. My patience will get tested† (Para. ). Success will come early and will not be short lived.

A Visit to a Mosque

Theology I have been a member of the Catholic Church my entire life. Although I have often taken time to reflect on my faith, never once have I made an attempt to explore a religion aside from my own. Recently, I stepped outside of my comfort zone and was fortunate enough to visit a mosque. A mosque is a place of worship for followers of Islam, or one who is Muslim. There are a multitude of services I could have visited to experience a new religion, each with their own identity.The reason I ultimately chose o visit a mosque is because Muslims believe all life begins and ends with God, as do l. However, unlike Catholics, the Islamic religion does not believe Jesus Christ to be the Son of God, nor that he was crucified on the cross. My goal was to gain a better understanding of the beliefs Catholics and Muslims share, how they differ, and why. The experience was refreshing, and I feel as though I left the mosque with solid answers to my questions, and a new outlook on my own faith. The mosque I visited, called the Mosque Foundation, is located in Bridgeview, Illinois.Although there are mosques shorter in distance from my home, I was told the experience would prove to be better at this particular mosque. When first walking in, I observed many people gathered in the hallways visiting and conversing with one another. After a short time, the women proceeded down stairs and the men stayed upstairs near the main entrance. One woman was gracious enough to explain to me the events taking place. Men and women separate to take part in Salat, or prayer. Because the prayer ritual requires putting one's forehead to the ground, shoes are emoved and placed on shelves.Every woman was dressed modestly and wore a veil/ scarf covering their hair. While many people are aware that Muslim women wear this garment on their heads, perhaps what is not known is that this is a religious practice. Many Muslims believe God requires the hair to be covered, as this is stated in the Qu'ran (what Muslims believe to be His final book). I sat on a chair in the back to watch the group of women prays. I noticed there were a handful of girls sitting on chairs in the back as well, away from the group.It was explained to me that Muslim irls who are menstruating are not permitted to participate in prayer, as they are considered to be unclean. In order to practice traditional salat, one must be in a state of ritual purity. The salat itself is of great importance to Muslims because it is one of the Five Pillars of Islam. The Five Pillars of Islam are five basic acts that are mandatory of Muslims and are considered to be the foundation of Muslim life. The pillars are as follows; 1 . Shahadah- declaring there is no God except God, and Muhammad is God's messenger. 2 .Salat-a ritual prayer done five times a day. . Sawm- fasting and self- control during Ramadan. 4. Zakat- giving 2. 5% of one's savings to the poor. 5. HaJJ- Pilgrimage to the Mecca at least once in lifetime if he/she is abl e to do so. The Muslim faith pray five times a day. The actual salat consists of a series of movements called Rakat. Verses are read aloud by a man over a loudspeaker and the movements are made. The movements, or different parts of the Rakat consist of bowing low with the hands on the knees, lowering oneself to the ground with the forehead and sitting with the feet folded under the body.The actual prayer lasts for less than ten minutes. When the men and women were finished praying, I had a chance to sit down with the Imam, the one who lead the worship service. The Imam's name was Khalid. Khalid welcomed me into his office and talked with me for over an hour about Islam. He knew I was of the Catholic faith, thus the majority of our conversation was spent discussing the differences between us. What I gathered from Khalid is that Muslims believe in one God, who created all, and nothing is worthy of worship except Him. Our entire purpose in this life is to serve im.Muslims do love and v enerate Jesus only as a prophet and a messenger, not as the Son of God. They do not feel Jesus was slain on the cross. According to Khalid, Jesus was sent to the people of Israel to revive a spiritual connection with God. This is one very significant way Catholics differ from Muslims, because not only to we feel God gave the world Jesus as His son, but we also worship Jesus and pray to him. Catholics also believe Mary to be the Mother of God. Muslims do believe Mary did indeed give birth to Jesus, though she was a virgin.The Imam was very adamant bout the fact that Muslims do not Judge others, nor impose their beliefs upon others. They do however feel that Imam is the right and only way one should live, and those that do not practice the right way will be sent to hell. Those who do not live as God wanted us to, especially those that have been shown the way and turned their back, will be punished. I asked how the Muslim faith feels about those that were never shown the way of God-per haps a tribe of some sort never connecting with the outside world- how does God treat them? I questioned how could they know if they were never taught?The answer I received was simple. The Muslims leave those type of questions to God, because only He knows the answer-but they do believe He will treat them fairly. The conversation I had with Khalid had me questioning my own fate. Certainly, I nave been shown the way. Even though I am Catholic, I – like the Muslim taitn- teel as though our purpose is to serve God. This is what He wants us to do and why he put us here. My visit to the mosque made me realize that it is time to make a choice on how I serve God. I feel giving minimal attention and thanks to God is not good enough.Khalid opened my eyes when he said â€Å"those who turned their backs will be punished. † I would never turn my back, but I do need to make some small, achievable changes to feel right again with the Lord. I respect how loyal followers of Islam are. Even with the world changing rapidly, the apathetic attitude people have about religion, technology, temptation, etc. , the Muslim faith is stronger than ever, now the largest religion in the world. The reason they devote their lives to Islam is because they are certain they will be rewarded. Perhaps we could all learn something from visiting a mosque once in our lives.

Information Technology - Human Computer Interaction (Evaluating Essay

Information Technology - Human Computer Interaction (Evaluating Website for usability) - Essay Example One of these handfuls of researchers who helped build the internet in the 1970’s .The world we see now has become a global village. The internet has made this world into this global village .We see hustle and bustle everywhere, houses, gardens, schools, colleges, universities etc .Since now the world has become such a global village it has made man more inquisitive and competitive at the same time. Every man today wants high living standards, good education, high quality of food and leisure etc. To cater this never ending flow of human wants and needs, groups of individuals formed organizations, and then the process of production and marketing, selling came into being. It is also a fact that in the fast paced world we live in today, things are in flux almost always. What was a trend a decade back may not be evident anymore. The world has been completely invaded by modern inventions. The vast exposure that internet has provided to us has resulted in bringing about great change to the mind sets of people. Various organizations and institutions small and large tend to market their products and services differently. For e.g. marketing through print media, electronic media etc .these ideas came more into being because of the individual wants and needs and how humans were to cater to those. This also then helped individuals identify and prioritize their needs. A prime value of ‘Education’ exists, this has all along been the vital contributor to wards the evolution of man. As time has elapsed both young and old have this clear in their minds that they need to acquire quality education in order to exist respectably in this world. There are different modes of advertising of products and services .This is done in order to help satisfy themselves and others around them. Initially schools, then colleges and now universities with huge campuses, state of the art facilities and accommodation are being

Is Free Trade is good for the economy (of both trading nations) Essay

Is Free Trade is good for the economy (of both trading nations) - Essay Example If it is cotton, then Country A can concentrate of producing it and allow Country B to produce corn. This is not to say that the countries will not produce the other commodity, corn for Country A and cotton for Country B, but this applies to trading. The two countries can thus effectively trade with each other and reap maximum benefits. The beauty of comparative advantage is that everyone has a comparative advantage at producing something. Comparative advantage is useful in explaining why a country, on comparison with its trading partners, might produce and export something its citizens don’t seem very skilled at producing.2 Comparative advantage explains this scenario by advancing that citizens of the country importing must be better at producing another commodity thus enabling them to pay the exporting country for the work they have done.3 Modern international trade involves goods and services that could be produced anywhere in the world, and so buyers have the option of buying products that are either domestically produced or imported.4 In Adam Smith’s theory of absolute advantage, however, nations will export goods they are capable of producing at lower costs than the country which is importing them. It has been of concern that an economy with comparative advantage in making various commodities is likely to cause unemployment in other countries. China has grown tremendously in the recent past to become a force to reckon with in the manufacturing sector. The Chinese manufacturers have the benefit of affordable labor so most of the products they manufacture are cheaper than those manufactured in other parts of the world.5 Countries such as America have found themselves worried about doing business with China due to their competitive prices. However, there is no need for worry since every economy can identify a sector where they are best at. In so doing, an economy

A Perspective on Information and Communication Technologies Dissertation

A Perspective on Information and Communication Technologies - Dissertation Example Increasing complexities, combined with the availability of technology to tackle them, are the milestones of technological progress requiring all sections of society to keep pace. The academic world is no exception. Information society has been defined as ‘a society in which the creation, distribution, and manipulation of information has become the most significant economic and cultural activity’ (UK National Inventory Project, 2000). To meet demands of the information society a number of initiatives have to be taken to ensure that the new generations are prepared to meet its challenges. The associated changes in the way in which knowledge is produced and used are of key relevance to higher education in the twenty-first century (Gibbons, 1998). Â  Through an appreciation of historical and contemporary literature key impact areas are identified in relation to their effect on students, their teachers and the quality of education imparted. These key areas are then evaluated to determine the relative importance of each. Using the reported experience of two schools that have incorporated ICT into their education systems, assessment of the actual experience and impacts felt is made and compared with the impact areas identified. This is done with the objective of giving substance to the recommended steps for deriving maximum benefit from the positive impacts of ICT in education. Â  The term ICT is quite broadly used and covers all aspects of computers, networks (including the Internet) and other devices the important thing is to understand what the technology can do, not how it works. Making a distinction between devices on the basis of technology employed is futile as digital technology pervades more and more areas of our lives every day (TTA, 1998).

MARKETING PLAN Essay Example | Topics and Well Written Essays - 2500 words

MARKETING PLAN - Essay Example are creating the new plan, all details of the   company’s existing electronics marketing plan are to be considered irrelevant. The intent is   that current strategies, practices, etc., will be considered for relevance and possible   continuance only after your new plan has been presented to and is understood by top   management.   Given:   Company G’s team of engineers and designers have developed a line of top-quality small   appliances, and through concept and prototype testing, they have shown that the visual   design features are very appealing to potential buyers and give a distinct impression   associated with quality and artistic elegance. ... ach of the products in the line at a cost that   should enable them to emerge as the lowest-cost producer in the small-appliance industry.   Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent   relationships with current suppliers, but because of differences in material requirements,   new raw material suppliers will be needed to support the small appliance line. Company G   will also need new suppliers for two component parts that will be purchased ready for   assembly into some of the small appliances.   The credit terms Company G offers to intermediaries in their distribution channel are typical   for their industry. Marketing research has shown that the company’s XG brand and logo are   readily recognized by most categories of electronics product consumers.   Abstract In the modern environment of commerce, companies must understand the purpose of gaining the technology leverage that is lacked from their competitors. I n this particular work, a company known as â€Å"Company G’s† marketing plan will be developed in order to ensure its supremacy in the market. Creating a market plan would allow the company to understand the risks and explore any opportunities that are available. As society progresses to 21st century, the fierce competition that looms in commerce as dramatically been enhanced. In this particular situation, Company G’s mission statement is â€Å"We enable consumers to improve the quality and convenience of their lives by providing  high-quality, innovative electronic solutions.†Ã‚   This same philosophy applies in their product line. Providing superior quality products is the focal point for this organization as it strives to enhance research and development. The revenue that companies accumulate is funded to

Extensive strategic research Essay Example | Topics and Well Written Essays - 750 words

Extensive strategic research - Essay Example What the company selling interactive educational and instructional instruments must do is to put premium to the marketing research department or group. Then, based from the gathered data both from marketing research and latest technological trends, it should coordinate with the production department of the company to design its product so that it would be more user-friendly, interactive, and conducive for learning. This will serve as the life-saver of the company whenever competitors are threatening to dominate the market share of the industry. The outbound marketing division should consist of public and media relations group responsible for promoting the product to the target market. It should also made up of promotions and advertising that notifies the public that this kind of product exists. But since this is a highly specialized product for a particular segment of the market, it should be promoted to publications and other media outfits intended especially for this market. The selling and distribution channel should be concentrated on direct selling and specialty stores on gadgets, bookstores, and learning materials. Direct and indirect competition is the main threat of this kind of industry. Information age has made knowledge accessible and cheaper to acquire with the help of the Internet. The continuous influx of technological breakthroughs that could make websites and other information centers and other sophisticated gadgets and information tools that could provide learning solutions for free is the immediate primary threat. The company should be in a constant research for the most feasible and cheapest possible way to extend its service to online and mobile users. Aside from online and offline software development, the company should prepare for the decline phase of its product life cycle. In the fast changing technological industry such as instructional materials, introduction of innovations easily outlive the existing products. Hence, it should always be on the lookout for technological breakthroughs and opportunities to extend or to shift its target market. The company should also consider expanding its market reach even to children who beliong to the 8-12 year old bracket. One possible way to improve the business performance of a company is to tap new markets. The more matured and more active children is another possible lucrative market. Additional promotional avenues With a product that caters to a definite market, one key problem is the limited number of customers. This problem can be solved by using additional and innovative ways on how to publicize and promote the product such as presenting the product to schools and other preschool learning institutions. The company could suggest that this product should be included in the school curriculum. It could also establish its presence by using pediatricians as referral agents. An information campaign on how to improve the brain and intellectual as well as emotional faculties of both the child and the mother is one way of promoting the product. Interactive learning with progress monitoring is very contributory in developing the overall well-being of the child. With this equipment, marketers can ask pediatricians and child psychologists as their additional sales

Promotion and Education Assignment Example | Topics and Well Written Essays - 250 words

Promotion and Education - Assignment Example he product’s cheaper rates in comparison to roaming devices as well as the fact that the device can be used for personal use, unlike most sources of wifi internet connections. Promotion will be done through use of a specifically designed promotional program. Marketing communication will be done prior to the launching of the product and after the product enters the market to ensure that customers are continuously reminded about it. The means of communication will be advertisements carried out on both social media and print media. Considering Inter-Fi will be a new product and in order to ensure there is fast spread of information about its presence in the market, a customer referral incentive program will be used to promote the product. Under the promotional program, current customers will earn discounts, free products as well as cash rewards depending on the number of new customers they refer to Vodafone retail stores for purchase of the product (Kumar 2008, p.234). Customers wishing to use the product will choose between buying the gadget at Vodafone retail stores and renting it from the same stores. Customers will also be able to purchase the gadget on hire purchase terms with an initial deposit of $100

Forensic Science and Law Essay Example | Topics and Well Written Essays - 2000 words

Forensic Science and Law - Essay Example If there are no exceptional circumstances, the prosecution should not attempt to introduce such evidence. A judge would also consider whether there were any dissimilar characteristics between the print and that taken from the accused, and the size, quality and clarity of the print relied upon [R v Buckley1]. On the authority of an insp0ector, which can only be given where the officer has reasonable grounds for believing the suspect is involved in a criminal offence and the fingerprints will tend to confirm or disprove his involvement or facilitate the ascertainment of his identity. An authorization may only be given for the facilitating the ascertainment of the person’s identity where the person has either refused to identify themselves or the authorizing officer has reasonable grounds to suspect they are not who they claim to be. Fingerprints may also be taken from a person convicted of a reasonable offence or cautioned, warned or reprimanded in respect of such an offence. Subsection (2) replaces the existing provisions about the taking of fingerprints on the authority of an inspector with a wider power to take fingerprints from any person detained in consequence of his arrest for a reasonable offence. The existing requirements to give a person whose fingerprints are taken without consent reasons for doing so and for recording the reason as soon as practical applies to the new power. This amendment to Section 61 of PACE 1984 will prevent persons who come in to police custody and who may be wanted on a warrant or for questioning on other matters from avoiding detection by giving the police a false name and address. Using Livescan technology, which enables the police to take fingerprints electronically and which is linked to the national fingerprint database (NAFIS), the police will be able to confirm a person’s identity whilst he is still in police detention if his fingerprints have been taken previously.

First Day of School Essay Example for Free

First Day of School Essay The first thing I remember about this day was my mother; she woke me up early and started dressing me and combing my hair. I remember I was so excited that I got in the car while singing and dancing. I sat in the front seat and we drove off to the beginning of my life. My mom walked me in while holding my hand and just then I remember not wanting her to let go, I felt so safe with her by my side. Just then the class teacher comes up to us, and I remember her asking me my name, but I was too shy to answer. Then my mom explains to me that she had to go and that Im going to have so much fun here and make a huge amount of friends. I stood there watching my mom walk away with tears falling down my face; I have never felt so alone. But the teacher turned out to be so nice she immediately started to calm me down. That’s when she took me to this room filled with toys and beautiful pictures on the wall, I remember how noisy it was because kids my age were running around everywhere playing and laughing. see more:first day of school essay At the moment the feeling of missing my mom was completely gone and all I wanted to do is join the kids with whatever they were doing. I was shy at first, but then a group of little kids came up to me and asked me if I would count for them while they would all go and hide. I immediately agreed and just like that I was a part of the best hide and seek game in my 4 year old life. I remember how easy it was to make friends but how hard it was to memorize their names. It was an extreme problem for me then because I didn’t know how to call out to them while playing. The best activity of the day was when the teacher took us outside and we played on the swings and slides. The best of all was the sandbox, we would run to the back of the school yard where the water taps were, and fill our little buckets with water and spill it on the sand so this way it would be wet and perfect to make sand castles with. As the day came to end I remember not wanting to go home. But that all changed when I saw my mom in the front door of the class room ready to take me home, I was so glad to see her, as I had so many things to tell. I went on and on about what I had experienced, telling my story with a smile on my face. And when I got back home I repeated the whole thing to dad, everyone was glad I had such a wonderful day. I was looking forward on going back there again tomorrow, but this time with a mission, I was determined on memorizing all of their names, so I would know how to answer when someone asked about the names of my friends. I was officially the happiest kindergartner of all times.